Film, Photography and Newspaper for Goodwood Festival of Speed
Jaguar is well known for its racing heritage and when we were approached with the task of promoting the Project 7 racing concept car, ahead of its run at the Goodwood Festival Of Speed, we couldn’t wait to strap ourselves in.
Creating a short Project 7 launch film, a design film with Jaguar’s Design Director Ian Callum, and a stylised newspaper press pack – containing the Project 7 press release – we were able to turn the concept car into a talking point online and at Goodwood. This momentum carried over into the press with our assets being used by automotive websites such as ‘Top Gear’ and ‘AutoCar’, creating a strong media presence for Project 7 before it had even had a run up Goodwood’s famous hill.
In the words of Ian Callum, Project 7 is a car to be enjoyed, and we most certainly enjoyed our time with it.
Newspaper press pack produced for the Goodwood Festival of Speed
Jaguar Project 7
Jaguar Project 7 Design Film
Cross media campaign for the New York Motor Show
The All-New Range Rover Sport
With Land Rover unveiling the all-new Range Rover Sport at the New York Motor Show last April, we were challenged with creating a range of cross-media assets that would appeal to an international audience.
We began the task by producing a rubberised case bound premium press pack and a series of technical films that showcased the all-new Range Rover Sport’s capabilities and exceptional design credentials. To further support Land Rover’s forthcoming media events, as well as their media ride and drive events, we developed a bespoke multi-language digital app – providing detailed insight into the Range Rover Sport – which was made available via the app store and as a stand-alone desktop app.
Other assets produced included CGI animation, beauty shots and testing film footage, which provided Land Rover with a solid international platform to launch the new Range Rover Sport in style.
Multi-language iPad app with password protected media drive itinerary
The New Range Rover Sport - Vehicle Technologies
The New Range Rover Sport - Testing and Development
The New Range Rover Sport - Lightweight Technologies
The New Range Rover Sport - Lifestyle
The New Range Rover Sport - Dynamics
Film, Animation, Photography, Media Pack, iPad App
Jaguar C-X17 Sports Crossover Concept
For the first launch at the Frankfurt Motor Show we produced a set of media assets that introduced the world to the C-X17 concept. The media pack featured photography from location and studio photo shoots – specially commissioned by FP Creative – a global press release, tech and design films and a bespoke digital app and website.
For the C-X17 launches in Dubai and LA, a brand new set of unique photographic assets were created and an updated website was launched to meet the requirements of the differing markets. Finally, for the launch in Guangzhou, China, a completely refreshed press release went out to the media and press with a third set of unique assets – a suite of specially commissioned photography and three ‘interior’ films –specifically created for the Chinese market. These assets were then used in a third update to the website as well as an update to the iPad app, which was re-launched in Guangzhou.
JAGUAR C-X17 IPAD APP
Media-facing iPad app launched at the Frankfurt Motor Show and updated for Guangzhou 2013.
C-X17 MEDIA WEBSITE
Studio and location photography of the Jaguar C-X17
The design story behind the C-X17 sports crossover concept utilising Jaguar's intelligent aluminium architecture.
Jaguar C-X17, launched at the Frankfurt Motor Show 2013
Media Pack, iPad App, Film, Photography
JAGUAR F-TYPE COUPE
November 2013 saw the launch of the stunning F-TYPE Coupé – the most focused sports car ever produced by Jaguar – at the Los Angeles Auto Show. FP Creative produced a bespoke iPad app to complement the car’s glamorous unveiling.
Showcasing a launch film – shot exclusively for the iPad application – and a suite of studio and location photography, the app also delivers capability and technical messages to key global audiences via a series of short films also produced by FP Creative.
To accompany the app a hard back, luxury media pack was designed and printed to celebrate the car’s reveal at Los Angeles and at subsequent media events.
INTERIOR 360 DEGREE SPINNER
Explore the stunning interior of the Jaguar F-TYPE Coupé with our interactive 360º spinner
iPAD APP & Location Photography
Jaguar F-TYPE Coupé - Performance and Technologies
Jaguar F-TYPE Coupé - Dynamics
Jaguar F-TYPE Coupé - Design and Structure