Things we're proud of...

Invictus: a film that stands tall

Invictus: a film that stands tall

FP Creative has produced a film to support Jaguar Land Rover’s association with the Invictus Games, the international sporting event for injured war veterans.

With William Ernest Henley’s Victorian poem Invictus (after which the Games are named) underpinning the narrative through the voices of the participants, the film is an exploration of human triumph – championing the indomitable spirit of those who have made tremendous personal sacrifices.

Working with a director specialising in personal stories and a speech coach, we helped participants suffering from Post-Traumatic Stress Disorder to overcome a host of operational challenges – not least the noise pollution from machinery at the Keith Gott Land Rover Workshop, Heathrow-bound planes over Capstar Chauffer’s HQ and thunderstorms at Mandeville Stoke Stadium – and to feel focused and at ease in order to best express themselves.

The result is a stirring film about courage, sacrifice and victory – a piece of work as inspirational as the people featured in it. Following its screening at an inaugural event to welcome major stakeholders from participating countries, JLR’s CEO Ralf Speth described it as ‘stupendous’.
View the film here.

FILM

IMAGES

  • Behind the scenes: Tony Harris, former Fusilier and co-founder of Race 2 Recovery

  • Behind the scenes: Tony Harris, former Fusilier and co-founder of Race 2 Recovery

  • Behind the scenes: Capstar chauffeurs

  • Behind the scenes: Race 2 Recovery vehicle

JAGUAR F-TYPE PROJECT 7

Film, Press Pack, Photography

JAGUAR F-TYPE PROJECT 7

JAGUAR F-TYPE PROJECT 7

Last summer, FP Creative produced a suite of assets to support the unveiling of Jaguar’s bold D-Type inspired concept sports car, the Project 7. The beautiful retro-themed imagery, film and newspaper generated so much public interest that, this year, Jaguar decided the concept would become reality, to be produced in an exclusive run of up to 250 units.

FP Creative was again tasked with ensuring the F-TYPE Project 7 lived up to its billing, for its unveiling at the 2014 Goodwood Festival of Speed.

The decision was taken to shoot the film at night in order to best bring out the technical aspects of the car’s design, as well as to impart a moody, menacing tone apt for the most powerful production Jaguar ever made. The shoot at Rockingham Motor Speedway involved intricate lighting and a tough schedule, but even the combination of open-top car and rainy evening failed to dampen spirits, resulting in a spectacular, frankly goosebump-inducing film.

Evocative stills were also shot, both at night and in daylight, bringing out the swooping lines and British Racing Green paintwork of the F-TYPE Project 7.

This year’s newspaper moved the game on from the heritage theme of the 2013 product, designed with a contemporary, technical feel. The 12-page, oversize-A3 newspaper – 10,000 copies of which were printed for distribution at Goodwood – featured interviews with Jaguar’s Director of Design Ian Callum and its Chief Engineer Vehicle Integrity Mike Cross, besides original design sketches and technical renders, full tech specs, and a beautiful pull-out poster.

Within a week, the film had been viewed over 27,000 times on YouTube and had over 10,000 likes on Facebook. A week on, the car’s UK production allocation has sold out.

Now that’s what we call a successful project.

FILM

IMAGES

  • Jaguar F-TYPE Project 7 studio shoot

  • Jaguar F-TYPE Project 7 studio shoot

  • Jaguar F-TYPE Project 7 film shoot at Rockingham Speedway

  • Jaguar F-TYPE Project 7 film shoot at Rockingham Speedway

  • Jaguar F-TYPE Project 7 with Jaguar D-Type racer at Rockingham Speedway

LAND ROVER DISCOVERY VISION CONCEPT

Digital media pack (iPad app), film, animation, infographics

LAND ROVER DISCOVERY VISION CONCEPT

Land Rover intended to launch an all-new concept car to represent their vision of the future of the iconic Discovery SUV. FP Creative was briefed to create a range of world-class digital assets that would enable the media and audiences across the globe to fully understand Land Rover’s most significant concept car of the decade. The only catch was, the vehicle wouldn’t be ready until just days before its reveal ahead of the New York Motor Show.
We developed a plan to recreate the car entirely through high-quality digital animation, and develop the full range of assets – an iPad app media pack, multiple films, imagery and infographics – around this. Alongside directing the work of our animation studio partners, we interviewed Land Rover’s designers to produce the definitive account of the Discovery Vision Concept, scripted and produced ten films – which showcased the car’s design, versatility features and futuristic technologies – and designed a set of matching infographics for print and online usage. We then brought all this together, into a slick, content-rich, multi-language media pack for iPad, developed for the dedicated Land Rover Media Hub we had built just weeks earlier – all while working with multiple internal stakeholders to tight schedules, and coordinating with partner agencies who would use these assets for the car’s launch and supporting activities.
The Discovery Vision Concept’s launch was one of the most successful in Land Rover’s history. The assets produced by FP Creative were the centrepiece of extensive, sustained coverage of the car by the world’s most prestigious specialist and mainstream media channels, reaching 17 million people via social media, and racking up nearly two million views on YouTube within a fortnight.

Gallery

  • Demonstrating the remote control drive capability of the Discovery Vision Concept

  • Design Studio Director, David Saddington, talks us through the interior of Discovery Vision Concept

  • Cutting-edge all-terrain technologies explained in the app

  • The transparent bonnet feature proved a huge hit with media and public alike

  • The Discovery Vision Concept was covered by numerous publications

INFOGRAPHICS

  • Transparent bonnet infographic

  • Laser terrain scanning infographic

  • Reconfigurable seating infographic

  • Social seating infographic

  • Laser headlamps infographic

  • Laser referencing infographic

The Making of Discovery Vision Concept Film

A New Beginning Film

Capability Technologies Film

Exterior Design Film

Mines to Markets ONLINE MAGAZINE

Rio Tinto's online magazine for internal and external stakeholders

Mines to Markets Magazine on iPads
Mines to Markets magazine shown on Smartphone

Mines to Markets Online Magazine

A leading global metals and mining company since 1873, Rio Tinto approached us with the task of bringing their corporate publications into the digital age.

We were more than happy to accept the challenge and soon enough ‘Mines to Markets’ was born – an online magazine for Rio Tinto’s internal and external stakeholders. Featuring responsive web design and HTML5 animation, we took Rio Tinto’s existing corporate publication material and presented it in a distinctive way that was more entertaining and engaging for the stakeholders, as well as building the magazine so that it was accessible on all computing devices.

With the first issue going live in February 2013, we sent out a branded campaign email to Rio Tinto’s stakeholders informing them of the new online magazine and since its launch, Mines to Markets has reached a ever growing global audience.

Below is a selection of pages from the first four issues of Mines to Markets, however you can access the full magazine here.

Mines to Markets

  • The contents page grid showcases all the stories in an issue

  • The responsive website works across multiple screen sizes

  • iPad landscape and portrait

  • M2M cover

ILLUSTRATION GALLERY

A selection of the illustrations and graphics that we have created for Mines to Markets.

  • A still from an interactive HTML5 animation about the uses of copper - Issue 03

  • Illustrating statistics about the Pilbara's progress - Issue 02

  • A case study on Australian energy policy - A critical challenge - Issue 02

  • Still from an animation showing the end uses of borates - Issue 02

  • A touch of glass (still from animation) - Issue 02

  • Illustrating the journey of borates from mine to marketplace - Issue 01

  • Illustration showcasing the migratory birds Rio Tinto is working to protect - Issue 01

  • Lift off for Diavik wind farm (still from animation) - Issue 01

Mines to Markets in action

All projects...

But that's not all

See more of our work on our Behance Project page or watch some of our videos

  • Rio Tinto
  • Jaguar
  • Land Rover
  • Santander
  • Porsche
  • City University London
  • Cass Business School, City University London
  • Fuzzwire
  • University of East Anglia
  • Mikimoto
  • Tesla
  • Forensic Science Service
  • UNICEF
  • Dogs Trust
  • Audi
  • Ferrari

About us

We’re a design, marketing and communications agency with big ideas and even bigger results.

We provide strategic and creative thinking that helps our clients build better brands, launch new products and communicate to their stakeholders with innovative campaigns that deliver.

Our work creates global impact for our clients, who include major multinationals and Fortune 500 companies across a variety of key industry sectors.

Get in touch to find out how we can make your communications come to life.

Latest news

  1. Helping JLR add sparkle to its crystal...

    Jaguar Land Rover has no shortage of exciting projects up its sleeve, including plenty of...

    Helping JLR add sparkle to its crystal ball

    Jaguar Land Rover has no shortage of exciting projects up its sleeve, including plenty of cutting-edge research in the fields of future in-car technology.

    For a technology seminar which would showcase some of these pipeline initiatives to major media, JLR needed a film to bring to life one of their headline projects: the ‘self-learning intelligent vehicle’.

    FP Creative was enlisted to provide editorial, design and creative consultancy, which began with interviewing JLR’s team of research engineers in order to understand the various technologies involved. We then designed a set of look-and-feel graphics to be converted into animation that would help tell the story succinctly and elegantly. Regularly collaborating with JLR’s PR and Research teams and the production house, Leicester-based Bulb Studios, we refined the narrative and visuals until we arrived at a version that everyone was pleased with.

    The resultant film made a big impact at the technology seminar hosted by Dr Wolfgang Epple, Jaguar Land Rover’s Director of Research and Technology, as well as with major UK and global media, earning coverage in the likes of Auto Express, The Telegraph, Daily Mail, Yahoo News and Tech Radar.

    Click here to view the Self-Learning Vehicle film on YouTube.

    Read more

  2. Wright place, right time

    FP Creative has produced a report for a high-profile review of the UK manufacturing sector,...

    Wright place, right time

    FP Creative has produced a report for a high-profile review of the UK manufacturing sector, commissioned by the Labour party.

    The independent report by Mike Wright, executive director of Jaguar Land Rover, sets out the challenges faced by the UK’s advanced manufacturing industry and supply chain, along with recommendations for reform.

    FP Creative’s multi-disciplinary team not only designed the informative 52-page Wright Report, including a host of graphical data, but also built a fully-responsive website to host the downloadable version in both print and digital resolution formats.

    Cross-departmental collaboration was the key to the project’s success, with the Content, Design and Digital teams working together to get the job done in just four days.

    Read the Wright Report here

    Read more

  3. Media Hub is FWA’s Mobile Of The Day

    App-y days are here again!

    FP Creative’s Media Hub iPad app for Land Rover has won the...

    Media Hub is FWA’s Mobile Of The Day

    App-y days are here again!

    FP Creative’s Media Hub iPad app for Land Rover has won the prestigious FWA Mobile Of The Day Award.

    FWA, or the Favourite Website Award, was established in 2000, and with nearly 5 million visits a month, is said to be the world’s most visited website award program. The Mobile of the Day is chosen by FWA based on a weighting of design, navigation, graphics, content and personality.

    The new accolade comes hot on the heels of the UK App Design Award win last week.

    The Media Hub iPad app, which was launched at the Geneva Motor Show earlier this year, is a multi-language app that allows users to quickly and easily access all the latest media content from Land Rover such as press releases, images and video, without having to manually find it in the App Store or search for it online. Users can also view all downloaded material offline and receive push notifications when new content is made available.

    Read the project details on our website here or download the Media Hub from the App Store.

    Well done to everyone involved!

    Read more

  4. The FP team collect the award

    App Design Award win for Land Rover...

    A round of ‘app’-lause!

    FP Creative’s Media Hub iPad app for Land Rover has been...

    App Design Award win for Land Rover Media Hub iPad App

    A round of ‘app’-lause!

    FP Creative’s Media Hub iPad app for Land Rover has been declared the winner of the News category at the 2014 Mobile and App Design Awards.

    “Land Rover is really forward-thinking with their media communications, which gave us the opportunity to design and build this unique delivery platform from the ground up,” said Chris Guy, Digital Director, FP Creative, who collected the prestigious award at the event held at Boxpark in London’s Shoreditch, on 18 June. “Winning this award is fantastic recognition for the whole team here, they have worked really hard to deliver a top quality product.”

    The Land Rover Media Hub app, which was launched at the Geneva Motor Show earlier this year, allows users to quickly and easily access all the latest media content from Land Rover such as press releases, images and video, without having to manually find it in the App Store or search for it online.

    See the full project on our website here or download the Media Hub from the App Store.

    See some more pictures from the awards evening on our Facebook page here.

    Read more

More news...

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