Things we're proud of...

LAND ROVER DISCOVERY SPORT

Digital media packs (iPad app), film, animation, infographics and technical images

LAND ROVER DISCOVERY SPORT

For the launch of the first member of its all-new Discovery family – the Freelander-replacing Discovery Sport compact SUV – Land Rover wanted to not only make a splash, but also to ensure that the media and public clearly understood the new market offering. Following the highly successful suite of digital media assets we developed for the Discovery Vision Concept in April, FP Creative was briefed to produce another set of world-class assets.

Working to very tight deadlines, we created a detailed asset plan that delved into every aspect of the new vehicle. The first batch of assets, covering the tease and reveal phase, proved extremely popular: the camouflage wrap design was featured widely, while the animated teaser film has had over 800,000 views on Land Rover's YouTube channels. We supported the reveal with a digital press pack, available via the award-winning Land Rover Media Hub.

For the next phase, to communicate the car’s many unique features to the media, we created six films, incorporating both live-action location and interview footage and high-quality CGI developed through close working with our animation studio partners, as well as a set of stills and a dozen infographics. We then built all this content into a clean-sheet iPad app design, bringing every asset to life using the most appropriate interactive elements, to develop a beautiful, engaging digital media pack. All the assets were successfully deployed by Land Rover at a series of high-level presentations at the launch event held on the eve of the Paris Motor Show, and the press packs were installed on iPads set up at the venue to help the journalists learn all about the new vehicle.

GALLERY

  • The app aims to present a wealth of information in an engaging way.

  • Interactive image galleries enable clean design without compromising content.

  • Hotspots can be tapped to reveal information about key features.

  • Interactivity enables the reader to zoom in on highlighted features.

  • Embedded video brings every topic to life.

  • Bespoke technical imagery enhances the reader’s understanding of the vehicle.

  • A full suite of media assets is available to download in a Resource Pack.

INFOGRAPHICS

TEASER FILM

DESIGN OVERVIEW FILM

DYNAMIC CAPABILITIES FILM

PACKAGING & VERSATILITY FILM

JAGUAR XE

Photography, Press Pack, Films and Infographics

Jaguar XE unveiled at Earls Court

On the 8th of September, Jaguar unveiled the stunning new XE S-model in a spectacular show at Earls Court.

It was helicoptered into the capital before being whisked by speedboat along the Thames for its star-studded world premiere, attended by global celebrities such as the Kaiser Chiefs and fashion designer Stella McCartney. Singer Emeli Sandé even performed a specially written song.

FP Creative is proud to have supported the event, with a diverse range of media assets encouraging the world to #FeelXE.

We produced a suite of striking studio and location photography, four technical films with a set of corresponding infographics and the dazzling films that provided the backdrop to the stage show during the event.

IMAGES

RIDE AND HANDLING

ADVANCED ALUMINIUM CONSTRUCTION

IN-CAR TECHNOLOGY

INFOGRAPHICS

  • Jaguar XE Ride and Handling

  • Jaguar XE Advanced Aluminium Construction

  • Jaguar XE In-Car Tecnology

Invictus: a film that stands tall

Invictus: a film that stands tall

FP Creative has produced a film to support Jaguar Land Rover’s association with the Invictus Games, the international sporting event for injured war veterans.

With William Ernest Henley’s Victorian poem Invictus (after which the Games are named) underpinning the narrative through the voices of the participants, the film is an exploration of human triumph – championing the indomitable spirit of those who have made tremendous personal sacrifices.

Working with a director specialising in personal stories and a speech coach, we helped participants suffering from Post-Traumatic Stress Disorder to overcome a host of operational challenges – not least the noise pollution from machinery at the Keith Gott Land Rover Workshop, Heathrow-bound planes over Capstar Chauffer’s HQ and thunderstorms at Mandeville Stoke Stadium – and to feel focused and at ease in order to best express themselves.

The result is a stirring film about courage, sacrifice and victory – a piece of work as inspirational as the people featured in it. Following its screening at an inaugural event to welcome major stakeholders from participating countries, JLR’s CEO Ralf Speth described it as ‘stupendous’.
View the film here.

FILM

IMAGES

  • Behind the scenes: Tony Harris, former Fusilier and co-founder of Race 2 Recovery

  • Behind the scenes: Tony Harris, former Fusilier and co-founder of Race 2 Recovery

  • Behind the scenes: Charlie Bowmont and Henry Newton of premium chaffeur company Capstar, which employs former servicemen to drive its fleet of Jaguar XJs

  • Behind the scenes: Filming in progress with a Race2Recovery vehicle

JAGUAR F-TYPE PROJECT 7

Film, Press Pack, Photography

JAGUAR F-TYPE PROJECT 7

JAGUAR F-TYPE PROJECT 7

Last summer, FP Creative produced a suite of assets to support the unveiling of Jaguar’s bold D-Type inspired concept sports car, the Project 7. The beautiful retro-themed imagery, film and newspaper generated so much public interest that, this year, Jaguar decided the concept would become reality, to be produced in an exclusive run of up to 250 units.

FP Creative was again tasked with ensuring the F-TYPE Project 7 lived up to its billing, for its unveiling at the 2014 Goodwood Festival of Speed.

The decision was taken to shoot the film at night in order to best bring out the technical aspects of the car’s design, as well as to impart a moody, menacing tone apt for the most powerful production Jaguar ever made. The shoot at Rockingham Motor Speedway involved intricate lighting and a tough schedule, but even the combination of open-top car and rainy evening failed to dampen spirits, resulting in a spectacular, frankly goosebump-inducing film.

Evocative stills were also shot, both at night and in daylight, bringing out the swooping lines and British Racing Green paintwork of the F-TYPE Project 7.

This year’s newspaper moved the game on from the heritage theme of the 2013 product, designed with a contemporary, technical feel. The 12-page, oversize-A3 newspaper – 10,000 copies of which were printed for distribution at Goodwood – featured interviews with Jaguar’s Director of Design Ian Callum and its Chief Engineer Vehicle Integrity Mike Cross, besides original design sketches and technical renders, full tech specs, and a beautiful pull-out poster.

Within a week, the film had been viewed over 27,000 times on YouTube and had over 10,000 likes on Facebook. A week on, the car’s UK production allocation has sold out.

Now that’s what we call a successful project.

FILM

IMAGES

  • Jaguar F-TYPE Project 7 studio shoot

  • Jaguar F-TYPE Project 7 studio shoot

  • Jaguar F-TYPE Project 7 film shoot at Rockingham Speedway

  • Jaguar F-TYPE Project 7 film shoot at Rockingham Speedway

  • Jaguar F-TYPE Project 7 with Jaguar D-Type racer at Rockingham Speedway

All projects...

But that's not all

See more of our work on our Behance Project page or watch some of our videos

  • Rio Tinto
  • Jaguar
  • Land Rover
  • Santander
  • Porsche
  • City University London
  • Cass Business School, City University London
  • Fuzzwire
  • University of East Anglia
  • Mikimoto
  • Tesla
  • Forensic Science Service
  • UNICEF
  • Dogs Trust
  • Audi
  • Ferrari

About us

We’re a design, marketing and communications agency with big ideas and even bigger results.

We provide strategic and creative thinking that helps our clients build better brands, launch new products and communicate to their stakeholders with innovative campaigns that deliver.

Our work creates global impact for our clients, who include major multinationals and Fortune 500 companies across a variety of key industry sectors.

Get in touch to find out how we can make your communications come to life.

Latest news

  1. HIGH-SPEED MISSION

    FP Creative’s latest assignment for Jaguar was to produce media assets to support the British...

    HIGH-SPEED MISSION

    FP Creative’s latest assignment for Jaguar was to produce media assets to support the British car manufacturer’s announcement of a partnership with

    Bloodhound Supersonic Car. With its goal of setting a new World Land Speed Record in 2015 and eventually to hit 1,000mph, Bloodhound SSC is one of the highest-profile technology projects in the world. In the pursuit of such extreme speed, even a humble-sounding ‘communications test’ was always going to be far removed from the average sound-check…

    At the test site in South Africa, the new Jaguar F-TYPE All Wheel Drive (AWD) sports car and an L39 jet aircraft were to pass each other at a combined speed of 700mph, all to be captured in a stylish 60-second film planned and managed by FP Creative. As if not complex enough, the project was scheduled to very tight deadlines. Shot in just two sessions, the video footage and images were then edited overnight in the desert, transferred to London for final post-production in the wee hours, and released to the world within 48 hours of the cameras rolling.

    The stunning result is a testimony to FP Creative’s strengths: agility, speed, focus, dedication and quality – the same values embodied so dramatically by the Jaguar F-TYPE AWD and Bloodhound SSC.

    Read more

  2. We're hiring: Automotive Writer

    If you fancy working for an award-winning creative agency that produces films, animation,...

    We're hiring: Automotive Writer

    If you fancy working for an award-winning creative agency that produces films, animation, websites, apps and books for clients such as Jaguar Land Rover and Ferrari, then we want to hear from you.

    FP Creative is looking for a talented automotive writer to join a rapidly growing content team. We've got dozens of exciting projects on the go and the right candidate will be willing to roll up their sleeves and get stuck in.

    This is the perfect opportunity for an experienced writer with ambition and enthusiasm to make their mark. You will also be expected to work on all aspects of each project, including subbing and proofing, so you will need to be proficient in Adobe InDesign and project management skills would be an obvious benefit.

    If you're bursting with ideas and you'd love to be part of a fun and creative team, then get in touch.

    Agency or publishing company experience is preferred.

    Email your CV and some examples of your writing, along with a covering letter, to Andrew Gillingwater, Creative Content Director, at andrew.gillingwater@fpcreative.com, by 21 November 2014.
    Start date: ASAP.
    Salary: depending on experience, plus benefits including contributory pension and healthcare scheme.

    Read more

  3. Jaguar Light weight E-Type

    Jaguar and Bremont: time immemorial

    FP Creative’s latest project is a film about time travel. Sorry, no hoverboards or robot...

    Jaguar and Bremont: time immemorial

    FP Creative’s latest project is a film about time travel. Sorry, no hoverboards or robot assassins in this one: this film is about a very special collaboration between Jaguar and watchmaker Bremont.

    Jaguar has previously worked with Bremont, for instance on the clock design of the C-X75 concept supercar. But to commemorate Jaguar Heritage’s recent decision to build the historic six ‘missing’ 1963 Lightweight E-type race cars – to the exact specifications as the first 12 units of the intended run of 18 – Jaguar’s Director of Design Ian Callum wanted to go a step further.

    Jaguar worked closely with Bremont to create a suitably exclusive wristwatch to match this stunning car: only six watches will ever be made, one for each of the owners of the £1-million vehicles, and each based on the specifications of their owner’s cars.

    We interviewed Bremont co-founder Giles English at a fascinating session where we observed the craft of watchmaking at their Henley-on-Thames workshop. Then, as Ian sketched the watch design from scratch for our cameras at Whitley, we spoke to him about the importance of upholding Jaguar’s design principles and about incorporating design cues from the Lightweight E-type into the wristwatch.

    The resulting film is a unique insight into the special relationship between the renowned British luxury brands, capturing the creation process of two exquisitely beautiful products, which were unveiled at the Pebble Beach Concours d’Elegance last week.

    Click here to view the film – we think it’s a rather good watch.

    Read more

  4. Invictus Warriors Make Team Great...

    FP Creative recently published a case study for our...

    Invictus Warriors Make Team Great Britain

    FP Creative recently published a case study for our film celebrating Jaguar Land Rover’s association with the inaugural Invictus Games – the international, multi-sport event for wounded soldiers.

    Three of the four participants in the film, Jon Flint, Tony Harris and David ‘H’ Hubber, tried out for the games and all of them have officially been selected to represent Team Great Britain at the event.

    The team was revealed by none other than Prince Harry at a launch event in London, with ITV, Hello Magazine, The Guardian and Daily Mail all in attendance to scoop the story.

    We would like to take this opportunity to congratulate Jon, Tony and David and wish them the very best for the games, which are being held from the 10-14 September 2014.

    You can view the film here.

    Read more

More news...

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