90 second highlight film
FILM AND CGI SHOWREEL 2014
This year FP Creative has been busier than ever, and amidst all the beautiful print, slick digital and striking branding work, we’ve created lots of gorgeous film work.
Shooting as far apart as Iceland and South Africa, we’ve created top-notch, award-winning animated and live-action video communications for our clients, invariably to strict schedules and budgets, but always having fun along the way! Here, we’ve compiled some of the highlights of our recent film and CGI output, in a 90(ish) second showreel.
Scroll down to view the video.
Digital media packs (iPad app), film, animation, infographics and technical images
LAND ROVER DISCOVERY SPORT
For the launch of the first member of its all-new Discovery family – the Freelander-replacing Discovery Sport compact SUV – Land Rover wanted to not only make a splash, but also to ensure that the media and public clearly understood the new market offering. Following the highly successful suite of digital media assets we developed for the Discovery Vision Concept in April, FP Creative was briefed to produce another set of world-class assets.
Working to very tight deadlines, we created a detailed asset plan that delved into every aspect of the new vehicle. The first batch of assets, covering the tease and reveal phase, proved extremely popular: the camouflage wrap design was featured widely, while the animated teaser film has had over 800,000 views on Land Rover's YouTube channels. We supported the reveal with a digital press pack, available via the award-winning Land Rover Media Hub.
For the next phase, to communicate the car’s many unique features to the media, we created six films, incorporating both live-action location and interview footage and high-quality CGI developed through close working with our animation studio partners, as well as a set of stills and a dozen infographics. We then built all this content into a clean-sheet iPad app design, bringing every asset to life using the most appropriate interactive elements, to develop a beautiful, engaging digital media pack. All the assets were successfully deployed by Land Rover at a series of high-level presentations at the launch event held on the eve of the Paris Motor Show, and the press packs were installed on iPads set up at the venue to help the journalists learn all about the new vehicle.
DESIGN OVERVIEW FILM
DYNAMIC CAPABILITIES FILM
PACKAGING & VERSATILITY FILM
Photography, Press Pack, Films and Infographics
Jaguar XE unveiled at Earls Court
On the 8th of September, Jaguar unveiled the stunning new XE S-model in a spectacular show at Earls Court.
It was helicoptered into the capital before being whisked by speedboat along the Thames for its star-studded world premiere, attended by global celebrities such as the Kaiser Chiefs and fashion designer Stella McCartney. Singer Emeli Sandé even performed a specially written song.
FP Creative is proud to have supported the event, with a diverse range of media assets encouraging the world to #FeelXE.
We produced a suite of striking studio and location photography, four technical films with a set of corresponding infographics and the dazzling films that provided the backdrop to the stage show during the event.
RIDE AND HANDLING
ADVANCED ALUMINIUM CONSTRUCTION
Invictus: a film that stands tall
FP Creative has produced a film to support Jaguar Land Rover’s association with the Invictus Games, the international sporting event for injured war veterans.
With William Ernest Henley’s Victorian poem Invictus (after which the Games are named) underpinning the narrative through the voices of the participants, the film is an exploration of human triumph – championing the indomitable spirit of those who have made tremendous personal sacrifices.
Working with a director specialising in personal stories and a speech coach, we helped participants suffering from Post-Traumatic Stress Disorder to overcome a host of operational challenges – not least the noise pollution from machinery at the Keith Gott Land Rover Workshop, Heathrow-bound planes over Capstar Chauffer’s HQ and thunderstorms at Mandeville Stoke Stadium – and to feel focused and at ease in order to best express themselves.
The result is a stirring film about courage, sacrifice and victory – a piece of work as inspirational as the people featured in it. Following its screening at an inaugural event to welcome major stakeholders from participating countries, JLR’s CEO Ralf Speth described it as ‘stupendous’.
View the film here.