Things we're proud of...

Dynamic film showcases Type R talents

The Honda Civic Type R is one of the most celebrated hot hatches ever built. Now in its third guise the all-new Type R is a genuinely useable everyday car, and yet it is also Honda’s most extreme and powerful Type R to date.

To help launch Honda’s most important new car of 2015, FP Creative was tasked with producing a short film to showcase the driving dynamics of the new car, as well as highlighting some of the innovative new features that helped the Type R to become the fastest hot hatch ever around the fearsome Nürburgring Nordschleife, lapping in just 7:50.63.

A team of three FP staff flew out to the challenging Automotodróm Slovakia Ring – the venue for Honda’s first victory in the World Touring Car Championship (WTCC) – to art direct, produce and film the new Honda Civic Type R in action. With just one shooting day available with the car, a Russian Arm was used to quickly capture the most exciting angles along with a drone for aerial footage.

Back in the pit lane, Italian racing legend and current Honda WTCC racing driver, Gabriele Tarquini, was interviewed, giving a unique first-hand insight into the performance and handling characteristics of the new Honda Civic Type R.

Stylish CGI graphics were then overlaid onto the final graded edit creating an immersive film that also revealed some of the Type R’s highlight features.

Film

Ford GT

Film

Ford GT: A racing icon returns
Ford GT: A racing icon returns

Ford GT: A racing icon returns

FP Creative has produced a film to support the global announcement of Ford’s return to racing with the new GT.

Almost 50 years ago in 1966, Ford re-wrote the rule book at Le Mans – one of the most famous and challenging car races in the world. Beating the dominant Ferrari team, Ford went on to win the great race four years in a row with the legendary GT40.

Petrol runs through the veins of many of the staff at FP Creative, so when Ford approached us to help them announce a return to racing in 2016 – 50 years on from their historic 1-2-3 win – we jumped at the chance.

Working to incredibly tight deadlines our executive creative director Andrew Thomas and the brilliant film director Julian Gibbs travelled to a secure test track in France to film the car whilst under embargo, capture pure engine sounds and even start working on cutting the footage into clips.

On the shoot we used a Sony F55 camera and a sophisticated tracking car that allowed full rotation of the camera to film the action sequences. At the same time, we continued to work closely with our CGI partners in London to generate the stunning transitional elements that have been mixed in with the live action footage. 

On returning back to the UK the team headed straight to the studio for two solid days of editing, lots of coffee and very little sleep, before the final film was revealed to the world’s media and fans at 3pm on Friday 12 June – exactly 24 hours before the start of the 2015 Le Mans race.

Not even a week later the film has already received more than 700,000 views on YouTube.

Film

Gallery

Land Rover Defender

Books, Posters and Pop-Out Models

Celebrating the Legend

As production of the Land Rover Defender draws to a close at the end of 2015, FP Creative is marking the occasion the way we know best – by creating beautiful and informative stories that communicate the rich history, myriad achievements and monumental legacy of the one of the world’s best-loved off-road vehicles. ‘Celebrating the Legend: the story behind the original Land Rover’, a multi-component printed media pack, is the latest example.

The book Celebrating the Legend is a potted history of the Defender, with everything from the vehicle’s evolution and grueling expeditions to the movers and shakers of this world who have fallen in love with them. The second book in the pack is themed around Red Wharf Bay, detailing the story behind the original design drawn by Maurice Wilks in the sand of the titular Anglesey beach in 1947, and the subsequent recent re-sketching using six Defenders to create a sand drawing over a kilometre long. Enough, you say? Not quite. The Celebration packs also contained a foldout A1-size Red Wharf Bay poster, with a comprehensive map of the Defender’s global expeditions on the reverse. Plus, one of six miniature pop-out self-assembly card models of classic Defenders. And technical information cards for the three special-edition 2015 Defenders – the Adventure, Heritage and Autobiography.

Generating over 60 pages of compelling content across two books, along with all the other meticulously researched and intricately designed visual assets, was a challenging enough assignment without the four-week turnaround from briefing to delivery. But the result – both the client’s extremely positive feedback and the pack’s popularity at the Geneva Motor Show 2015 – was well worth all the late evenings.

The Defender celebrations will continue to the end of this year, and a second edition of the book will be packed with even more stories as they unfold.

Gallery

Jaguar XF

Press Pack, Photography and Films

Jaguar XF

When the all-new Jaguar XF saloon made its global motor show debut in New York, FP Creative was there to see its assets in their proper context, as a proud part of the prestigious technical briefing and reveal.

Another of Jaguar’s flagship models to center around the company’s lightweight aluminium-intensive architecture, the all-new XF will bring an unrivalled blend of design, luxury, technology, dynamic capability and efficiency to the business car segment. In the run up to the reveal, the challenge for FP Creative was to ensure that our assets mirrored this.

We created a printed press pack with an integrated USB, featuring a suite of beautiful images from locations as far away as Dubai. This was complemented by an accessories pack that showcased the car’s versatility and practical prowess. To highlight its technical capabilities we produced three technical infographics, along with four CGI films highlighting dynamics. Finally, we produced a b-roll film (which has since garnered over 68,000 views on YouTube within 4 weeks of upload).

It was a memorable and defining experience for our team to witness such a warm reception to our work on the Jaguar XF, presented on such a large canvass, in the city that never sleeps.

Gallery

All New Jaguar XF

Jaguar XF - Driving Dynamics

Jaguar XF - Exterior Design

Jaguar XF - Interior Design

All projects...

But that's not all

See more of our work on our Behance Project page or watch some of our videos

  • Rio Tinto
  • Jaguar
  • Land Rover
  • Santander
  • Porsche
  • City University London
  • Cass Business School, City University London
  • Fuzzwire
  • University of East Anglia
  • Mikimoto
  • Tesla
  • Honda
  • UNICEF
  • Dogs Trust
  • Audi
  • Ferrari

About us

We are FP Creative. We create cultural, commercial and creative capital to the world's most ambitious brands. We do this by 'storymaking'. This means we find and bring to life the unique stories around your brand, your products and your culture to help you influence the people that matter to you most.

We understand that modern marketeers need to do more than ever, often for less than ever. That's why we have filled our agency with proactive, agile, hybrid thinkers; who are expert in many disciplines not just one.

We know every brand is radically different and we take time and effort to understand what really makes it, it.

We are as strategic as we are creative and as practical as we are innovative.

We work with people we like and who like us.
Life's too short for it to be any other way.

We hope to hear from you soon.

We are FP CREATIVE.

Latest news

  1. Jaguar F-PACE and Team Sky

    Jaguar has been the Innovation Partner to Team Sky since the team launched in 2010. FP Creative...

    Jaguar F-PACE and Team Sky

    Jaguar has been the Innovation Partner to Team Sky since the team launched in 2010. FP Creative has been lucky enough to work with Jaguar and Team Sky to create some brilliant content over the past few years.

    Asked to create a film in the Alps launching the all-new Jaguar F-PACE ahead of its debut in the Tour de France, FP immediately got to work – we needed to pull together creative, produce, shoot and edit the film in only two weeks.

    Featuring the 2013 Tour winner Chris Froome, the film was planned to showcase Froome training in the stunning surroundings of the high Alps alongside the all new F-PACE, which would feature a camouflage wrap designed by FP Creative, inspired by the carbon and metal componentry on the team’s Pinarello bikes.

    With only three days to go before the planned shoot date, FP were informed that the shoot would need to change location thanks Team Sky’s very tight training schedules. A quick turnaround and calm heads prevailed to re-organize the shoot, this time on the French border with Spain in the Pyrenees.

    Highly changeable mountain weather, local shepherds and the occasional hobby cyclist played their role in a highly eventful shoot, but with some serious teamwork from the crew and the ever-helpful Team Sky riders and management, a film was created that FP are very proud of, and achieved 34,000 views and appeared in over 200 online publications within the first 24 hours of release.

    Click here to watch the film.

    Read more

  2. Theo Paphitis and building the two millionth Land Rover Defender

    Building the two millionth Land Rover...

    The Land Rover Defender: one of the most famous British cars of all time. Sadly, production of...

    Building the two millionth Land Rover Defender

    The Land Rover Defender: one of the most famous British cars of all time. Sadly, production of this legendary machine will, later in the year, come to an end after a continuous run of some 67 years.

    But that’s not before production hits the 2,000,000 mark. To celebrate this milestone, Land Rover invited 33 brand ambassadors and enthusiasts to help build the two millionth Series Land Rover and Defender. FP Creative was tasked with producing a film that charted the creation of this landmark car.

    Over the course of a week, celebrities Theo Paphitis and Bear Grylls, along with Land Rover ambassadors such as Roger Crathorne “Mr. Land Rover”, Nick and Stephen Wilks (sons of Land Rover founders Maurice and Spencer Wilks) and Will Travers (CEO, Born Free Foundation), clocked in at Land Rover’s Solihull factory to assist production line workers in the assembly of this unique Defender.

    Working alongside our Land Rover Account Director Anna Bowers, Art Director Alex England and Creative Producer Robert Howells, film Director Adam Kaleta and his team set to work in a cramped, high-pressured production line environment.

    The informal framing of the shots helped give the film a voyeuristic feel, as we watch the VIPs fitting parts alongside the Solihull employees. By asking the celebrities to recount their favourite Defender stories, and why it is so special, we managed to get some fantastic soundbites.

    The overall result is an extremely powerful and emotional documentary that is a fitting tribute to this much-loved British icon. We are extremely proud of this film, and we hope that you love it as much as we do.

    Click here to view the final film.

    Read more

  3. Ford Return to Le Mans

    Almost 50 years ago in 1966, Ford re-wrote the rule book at Le Mans – one of the most famous and...

    Ford Return to Le Mans

    Almost 50 years ago in 1966, Ford re-wrote the rule book at Le Mans – one of the most famous and challenging car races in the world. Beating the dominant Ferrari team, Ford went on to win the great race four years in a row with the legendary GT40.

    Petrol runs through the veins of many of the staff at FP Creative, so when Ford approached us to help them announce their return to Le Mans in 2016 with the all new Ford GT, we jumped at the chance.

    Working to a tight deadline our creative director Andy Thomas and the brilliant director Julian Gibbs travelled to France to direct, film, capture pure sounds and even start working on the edit whilst on location as the live action unfolded. At the same time we were working closely with our CGI partners in the UK to generate the transitional elements that could be mixed in with the live action.

    On returning back to the UK we headed straight to the studio for two solid days of editing, ending up with the final film which was revealed to the world’s media and fans at 3pm on Friday 12 June – exactly 24 hours before the start of the 2015 Le Mans race.

    You can view the final film here.

    Read more

  4. World Cup Defender Revealed

    FP Creative was recently given the honour of photographing the Rugby World Cup 2015 Land Rover...

    World Cup Defender Revealed

    FP Creative was recently given the honour of photographing the Rugby World Cup 2015 Land Rover Defender, which will transport the Webb Ellis Cup on a 100-day tour around the UK and Ireland.

    The unique Rugby World Cup 2015 Defender was revealed in spectacular fashion at Tower Bridge in London where, after floating 25 miles up the River Thames, it emerged from a giant 8.2-metre rugby ball, driven by 2003 World Cup winner Lewis Moody.

    Developed by Jaguar Land Rover Special Vehicle Operations, the modified Defender 110 Station Wagon features a specially constructed trophy cabinet, which incorporates state-of-the-art technology to guarantee that the Rugby World Cup Trophy is always visible to fans.

    To ensure that the Webb Ellis Cup is always safe and looks its absolute best, FP Creative also developed a bespoke one-of-a-kind app for the World Cup Defender that controls the locking mechanism, lighting sequences and videos on the 40-inch Toshiba TD-E display.

    Read more

More news...

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