Film, Press Pack, Photography
JAGUAR F-TYPE PROJECT 7
Last summer, FP Creative produced a suite of assets to support the unveiling of Jaguar’s bold D-Type inspired concept sports car, the Project 7. The beautiful retro-themed imagery, film and newspaper generated so much public interest that, this year, Jaguar decided the concept would become reality, to be produced in an exclusive run of up to 250 units.
FP Creative was again tasked with ensuring the F-TYPE Project 7 lived up to its billing, for its unveiling at the 2014 Goodwood Festival of Speed.
The decision was taken to shoot the film at night in order to best bring out the technical aspects of the car’s design, as well as to impart a moody, menacing tone apt for the most powerful production Jaguar ever made. The shoot at Rockingham Motor Speedway involved intricate lighting and a tough schedule, but even the combination of open-top car and rainy evening failed to dampen spirits, resulting in a spectacular, frankly goosebump-inducing film.
Evocative stills were also shot, both at night and in daylight, bringing out the swooping lines and British Racing Green paintwork of the F-TYPE Project 7.
This year’s newspaper moved the game on from the heritage theme of the 2013 product, designed with a contemporary, technical feel. The 12-page, oversize-A3 newspaper – 10,000 copies of which were printed for distribution at Goodwood – featured interviews with Jaguar’s Director of Design Ian Callum and its Chief Engineer Vehicle Integrity Mike Cross, besides original design sketches and technical renders, full tech specs, and a beautiful pull-out poster.
Within a week, the film had been viewed over 27,000 times on YouTube and had over 10,000 likes on Facebook. A week on, the car’s UK production allocation has sold out.
Now that’s what we call a successful project.
Digital media pack (iPad app), film, animation, infographics
LAND ROVER DISCOVERY VISION CONCEPT
Land Rover intended to launch an all-new concept car to represent their vision of the future of the iconic Discovery SUV. FP Creative was briefed to create a range of world-class digital assets that would enable the media and audiences across the globe to fully understand Land Rover’s most significant concept car of the decade. The only catch was, the vehicle wouldn’t be ready until just days before its reveal ahead of the New York Motor Show.
We developed a plan to recreate the car entirely through high-quality digital animation, and develop the full range of assets – an iPad app media pack, multiple films, imagery and infographics – around this. Alongside directing the work of our animation studio partners, we interviewed Land Rover’s designers to produce the definitive account of the Discovery Vision Concept, scripted and produced ten films – which showcased the car’s design, versatility features and futuristic technologies – and designed a set of matching infographics for print and online usage. We then brought all this together, into a slick, content-rich, multi-language media pack for iPad, developed for the dedicated Land Rover Media Hub we had built just weeks earlier – all while working with multiple internal stakeholders to tight schedules, and coordinating with partner agencies who would use these assets for the car’s launch and supporting activities.
The Discovery Vision Concept’s launch was one of the most successful in Land Rover’s history. The assets produced by FP Creative were the centrepiece of extensive, sustained coverage of the car by the world’s most prestigious specialist and mainstream media channels, reaching 17 million people via social media, and racking up nearly two million views on YouTube within a fortnight.
The Making of Discovery Vision Concept Film
A New Beginning Film
Capability Technologies Film
Exterior Design Film
Rio Tinto's online magazine for internal and external stakeholders
Mines to Markets Online Magazine
A leading global metals and mining company since 1873, Rio Tinto approached us with the task of bringing their corporate publications into the digital age.
We were more than happy to accept the challenge and soon enough ‘Mines to Markets’ was born – an online magazine for Rio Tinto’s internal and external stakeholders. Featuring responsive web design and HTML5 animation, we took Rio Tinto’s existing corporate publication material and presented it in a distinctive way that was more entertaining and engaging for the stakeholders, as well as building the magazine so that it was accessible on all computing devices.
With the first issue going live in February 2013, we sent out a branded campaign email to Rio Tinto’s stakeholders informing them of the new online magazine and since its launch, Mines to Markets has reached a ever growing global audience.
Below is a selection of pages from the first four issues of Mines to Markets, however you can access the full magazine here.
Mines to Markets
A selection of the illustrations and graphics that we have created for Mines to Markets.
Mines to Markets in action
2013 Annual Report, Corporate Press Pack, IT Strategy Report, Yearbook
Jaguar Land Rover corporate publications
Jaguar Land Rover (JLR) had previously only produced their annual reports in-house as downloadable Word documents. So when we were asked to create their 2012/13 Annual Report, we aimed to transform it a fresh and vibrant publication. We organised and edited the information into coherent and manageable sections, and designed visually appealing spreads with illustrated graphs and charts to explain key data. The result – a beautiful 170-page book that covers every aspect of the global business – was such a success that JLR wanted us to bring this approach to bear on other key publications.
The Corporate Press Pack presents a complete overview of the company, from the latest product offerings and innovative technology to its facilities, people and policies. Our experienced copywriters celebrated JLR’s record year of achievements while ensuring that the corporate tone and personality was conveyed right through. With bespoke imagery and a smart, engaging layout tying it all together, the publication delivered exactly what we set out to achieve: presenting JLR as the immensely successful company it has grown to become.
We also designed JLR’s Business IT Strategy Report, which the essential features of the company’s IT strategy aligned to their business objectives. Working to a quick turnaround requirement, we presented the structurally complex information in a clear, concise and attractive document, while incorporating the now-consistent visual language of JLR’s corporate publications.