90 second highlight film
We've been busy creating fantastic work for our clients, so we thought we'd share some of the highlights with you in a 90 second showreel.
Our work includes a variety of projects ranging across many industries. We work closely with our clients to choose the right channels to communicate the message. In the past 12 months we have created printed press packs, online magazines, iPad apps and a large collection of film and photography which we are very proud of. We hope you enjoy our showreel as much as we've enjoyed creating the work!
Just scroll down the page to view the video...
Showreel Summer 2013
Rio Tinto's online magazine for internal and external stakeholders
Mines to Markets Online Magazine
A leading global metals and mining company since 1873, Rio Tinto approached us with the task of bringing their corporate publications into the digital age.
We were more than happy to accept the challenge and soon enough ‘Mines to Markets’ was born – an online magazine for Rio Tinto’s internal and external stakeholders. Featuring responsive web design and HTML5 animation, we took Rio Tinto’s existing corporate publication material and presented it in a distinctive way that was more entertaining and engaging for the stakeholders, as well as building the magazine so that it was accessible on all computing devices.
With the first issue going live in February 2013, we sent out a branded campaign email to Rio Tinto’s stakeholders informing them of the new online magazine and since its launch, Mines to Markets has reached a ever growing global audience.
Below is a selection of pages from the first two issues of Mines to Markets, however you can access the full magazine here.
Mines to Markets Covers
A selection of the illustrations and graphics that we have created for the first two issues of Mines to Markets.
Mines to Markets in action
Media Pack, Photography, Film and App
We've been working on Jaguar's incredible C-X75 supercar project from the very beginning. In fact we were the very first people to be trusted with the secret prototype before its launch at the Paris Motor Show in 2010. It stole the show that year and we've helped Jaguar to do it all over again in June 2013 when the very first working prototype was shown to the press. Our behind-the-scenes development film of the car went viral with over 700,000 views on YouTube in less than a week, and our still images being used across the print and digital media. Watch the film below...
The Jaguar C-X75 Prototype Film
From Concept to Reality
The C-X75 features in both the iPhone and iPad apps that we produced to celebrate the 75th anniversary of Jaguar.
Photography, Media and VIP Press Pack
Range Rover Evoque Special Edition with Victoria Beckham
Featuring ultra-luxurious materials and exclusive styling details, the Range Rover Evoque Special Edition with Victoria Beckham was a haute-couture car for a very fashion literate audience. To ensure that its appeal was communicated to both mainstream automotive media and specialised fashion press, FP Creative proposed separate printed press packs.
The first, a large format pack, focused on a studio shoot with Victoria Beckham by fashion photographer Nick Knight and an FP Creative commissioned location shoot in LA. Content was limited to interviews with Beckham and Land Rover Design Director Gerry McGovern, allowing them to explain their car in their own words. This was distributed to VIP guests at a exclusive evening launch event with an additional 200, signed by Beckham and McGovern, reserved for the lucky owners of the car.
A second press pack was distributed at the Beijing Auto Show, featuring further imagery and content aimed at its automotive audience. Additional assets from FP Creative included a launch video and suite of press photography.
VIP MEDIA PACK
The exclusive VIP pack was based around the two personalities behind the Special Edition: fashion designer Victoria Beckham and Land Rover Design Director Gerry McGovern.
A full suite of media assets was created including two location and studio shoots and an accompanying video.