Photography, Media and VIP Press Pack
Range Rover Evoque Special Edition with Victoria Beckham
Featuring ultra-luxurious materials and exclusive styling details, the Range Rover Evoque Special Edition with Victoria Beckham was a haute-couture car for a very fashion literate audience. To ensure that its appeal was communicated to both mainstream automotive media and specialised fashion press, FP Creative proposed separate printed press packs.
The first, a large format pack, focused on a studio shoot with Victoria Beckham by fashion photographer Nick Knight and an FP Creative commissioned location shoot in LA. Content was limited to interviews with Beckham and Land Rover Design Director Gerry McGovern, allowing them to explain their car in their own words. This was distributed to VIP guests at a exclusive evening launch event with an additional 200, signed by Beckham and McGovern, reserved for the lucky owners of the car.
A second press pack was distributed at the Beijing Auto Show, featuring further imagery and content aimed at its automotive audience. Additional assets from FP Creative included a launch video and suite of press photography.
VIP MEDIA PACK
The exclusive VIP pack was based around the two personalities behind the Special Edition: fashion designer Victoria Beckham and Land Rover Design Director Gerry McGovern.
A full suite of media assets was created including two location and studio shoots and an accompanying video.
Digital, photography, film,magazine design and production
City University London - Various Projects
City University London has stated its ambitions to be within the top two per cent of global universities within five years. A worthwhile target and one that requires carefully coordinated communication in order to achieve it.
FP Creative was awarded a four-year contract with a broad remit covering all forms of on and offline communications platforms.
We were selected for our wide ranging expertise in creating intelligible, thought-provoking design, print, online assets, PR strategy and all forms of marketing collateral.
The first result of the collaboration between City University London and FP Creative was a comprehensive redesign of the alumni magazine. FP Creative put together an entirely new offering, radically different from the publication that preceded it and which has won praise from University staff, alumni and friends of City.
City Review 2011
City Research & Enterprise Review 2011
A year in review at City University London.
CASS KNOWLEDGE WEBSITE
Cass Business School approached us in the summer of 2011 to redesign their Cass Knowledge website. The site was established to provide free and full access to the research output of the business school.
We redesigned the site to make the content much more accessible, added a mobile version, and a new section to house the bi-annual magazine 'InBusiness'.
This is an advanced Drupal installation, featuring automatic article tagging which interconnects the content and provides effective SEO. We also implemented social media logins and mobile detection to automatically redirect mobile phone users to the dedicated mobile site.
The result is a site that is simple for Cass staff to update and maintain, and which presents information to the end user in a clear and easily navigable fashion.
In Business Magazine
Produced by FP Creative for Cass Business School, this bi-annual magazine provides far more than an insight into the work of Cass. As well as highlighting our research projects, it also features interviews with business leaders and expert opinion pieces which offer an unbiased critique of the world economy.
The Magazine for friends of City University London
Media pack design and photography
Jaguar Heritage Racing Media Pack
Jaguar chose 2012 as the occasion to return to the racetracks with its unparalleled selection of historic racing cars. The new racing team required an identity and a suite of assets that highlighted the company’s incredible competition history which encompasses numerous Le Mans wins and innovations that changed the world.
FP Creative designed a logo for the team which will do duty everywhere from the side of a transporter to the pocket of a polo shirt. The company then created a suite of assets detailing the cars and the painstaking preparations that go into getting them to the track.
These were presented in a printed press pack complemented by a video shot at the premises of JD Classics, the company tasked with preparing the cars.
Enjoy our short Jaguar Heritage Racing film first shown at the RAC club in London's Pall Mall at the VIP launch event.
Branding, visual identity, website, film and photograhy
Fuzzwire LAUNCH MATERIAL
Formed from the merger of two industry leading companies, Fuzzwire tasked FP Creative with creating a an entirely new identity and branding for the new venture.
The remit covered everything from stationery and logo designs, photography and copy creation, a website and even a short film presenting the new identity to its clients.
The latter was incorporated into a bespoke piece of technology commissioned by FP Creative the AV+ Pack. This printed pack incorporates a small display screen and speakers, allowing it to play audio and video to complement the printed information.
This gave FP Creative the perfect opportunity to showcase the company’s talented management, designers and engineers as they created breathtaking installations in shopping centres throughout the UK.
For the website we adopted a 'responsive design' approach. In essence this means that the site re-flows to fit whichever screen size the viewer is using at the time. So the exact same website (and code) will work beautifully on a smartphone, tablet or desktop. And it is all driven by a modern content management system, meaning that Fuzzwire has full control of the website updates going forward. View the site at: fuzzwire.com.
Photography from the Centre:MK, Eldon Square, Harlequin and Lakeside, the Metrocentre and the Eaton Centre.
The Fuzzwire Showreel