Things we're proud of...

Jaguar Project 7

Film, Photography and Newspaper for Goodwood Festival of Speed

Jaguar Project 7 overhead

Project 7

Jaguar is well known for its racing heritage and when we were approached with the task of promoting the Project 7 racing concept car, ahead of its run at the Goodwood Festival Of Speed, we couldn’t wait to strap ourselves in.

Creating a short Project 7 launch film, a design film with Jaguar’s Design Director Ian Callum, and a stylised newspaper press pack – containing the Project 7 press release – we were able to turn the concept car into a talking point online and at Goodwood. This momentum carried over into the press with our assets being used by automotive websites such as ‘Top Gear’ and ‘AutoCar’, creating a strong media presence for Project 7 before it had even had a run up Goodwood’s famous hill.

In the words of Ian Callum, Project 7 is a car to be enjoyed, and we most certainly enjoyed our time with it.

NEWSPAPER

Newspaper press pack produced for the Goodwood Festival of Speed

FILM

Jaguar Project 7

FILM

Jaguar Project 7 Design Film

IMAGES

The All-New Range Rover Sport

Cross media campaign for the New York Motor Show

Range Rover Sport - static
Range Rover Sport - of road capability

The All-New Range Rover Sport

With Land Rover unveiling the all-new Range Rover Sport at the New York Motor Show last April, we were challenged with creating a range of cross-media assets that would appeal to an international audience.

We began the task by producing a rubberised case bound premium press pack and a series of technical films that showcased the all-new Range Rover Sport’s capabilities and exceptional design credentials. To further support Land Rover’s forthcoming media events, as well as their media ride and drive events, we developed a bespoke multi-language digital app – providing detailed insight into the Range Rover Sport – which was made available via the app store and as a stand-alone desktop app.

Other assets produced included CGI animation, beauty shots and testing film footage, which provided Land Rover with a solid international platform to launch the new Range Rover Sport in style.

MEDIA PACK

IPAD APP

Multi-language iPad app with password protected media drive itinerary

FILM

The New Range Rover Sport - Vehicle Technologies

FILM

The New Range Rover Sport - Testing and Development

FILM

The New Range Rover Sport - Lightweight Technologies

FILM

The New Range Rover Sport - Lifestyle

FILM

The New Range Rover Sport - Dynamics

Jaguar C-X17 Concept Debut

Film, Animation, Photography, Media Pack, iPad App

Jagaur C-X17 side-on profile
C-X17 iPad App

Jaguar C-X17 Sports Crossover Concept

For the first launch at the Frankfurt Motor Show we produced a set of media assets that introduced the world to the C-X17 concept. The media pack featured photography from location and studio photo shoots – specially commissioned by FP Creative – a global press release, tech and design films and a bespoke digital app and website.

For the C-X17 launches in Dubai and LA, a brand new set of unique photographic assets were created and an updated website was launched to meet the requirements of the differing markets. Finally, for the launch in Guangzhou, China, a completely refreshed press release went out to the media and press with a third set of unique assets – a suite of specially commissioned photography and three ‘interior’ films –specifically created for the Chinese market. These assets were then used in a third update to the website as well as an update to the iPad app, which was re-launched in Guangzhou.

JAGUAR C-X17 IPAD APP

Media-facing iPad app launched at the Frankfurt Motor Show and updated for Guangzhou 2013.

C-X17 MEDIA WEBSITE

The Jaguar C-X17 Media Website

PHOTOGRAPHY

Studio and location photography of the Jaguar C-X17

FILM

The design story behind the C-X17 sports crossover concept utilising Jaguar's intelligent aluminium architecture.

FILM

Jaguar C-X17, launched at the Frankfurt Motor Show 2013

JAGUAR F-TYPE COUPE LAUNCH MATERIALS

Media Pack, iPad App, Film, Photography

F-TYPE Coupé Group shot
Jaguar F-TYPE Coupé Interior

JAGUAR F-TYPE COUPE

November 2013 saw the launch of the stunning F-TYPE Coupé – the most focused sports car ever produced by Jaguar – at the Los Angeles Auto Show. FP Creative produced a bespoke iPad app to complement the car’s glamorous unveiling.

Showcasing a launch film – shot exclusively for the iPad application – and a suite of studio and location photography, the app also delivers capability and technical messages to key global audiences via a series of short films also produced by FP Creative.

To accompany the app a hard back, luxury media pack was designed and printed to celebrate the car’s reveal at Los Angeles and at subsequent media events.

INTERIOR 360 DEGREE SPINNER

Explore the stunning interior of the Jaguar F-TYPE Coupé with our interactive 360º spinner

MEDIA PACK

  • Jaguar F-TYPE Coupé Media Pack with self-contained USB

  • Jaguar F-TYPE Coupé Media Pack

  • Jaguar F-TYPE Coupé Media Pack

  • Jaguar F-TYPE Coupé Media Pack

iPAD APP & Location Photography

  • Jaguar F-TYPE Coupé iPad App - At A Glance Section

  • Jaguar F-TYPE Coupé iPad App

  • Jaguar F-TYPE Coupé iPad App - Main Menu

  • Jaguar F-TYPE Coupé iPad App - Interior Section

  • Jaguar F-TYPE Coupé iPad App

  • Jaguar F-TYPE V8-R

  • Jaguar F-TYPE V8-R range

  • Jaguar F-TYPE Coupé V6

FILM

Jaguar F-TYPE Coupé - Performance and Technologies

Film

Jaguar F-TYPE Coupé - Dynamics

Film

Jaguar F-TYPE Coupé - Design and Structure

All projects...

But that's not all

See more of our work on our Behance Project page or watch some of our videos

  • Rio Tinto
  • Jaguar
  • Land Rover
  • Santander
  • Porsche
  • City University London
  • Cass Business School, City University London
  • Fuzzwire
  • University of East Anglia
  • Mikimoto
  • Tesla
  • Forensic Science Service
  • UNICEF
  • Dogs Trust
  • Audi
  • Ferrari

About us

Our passion is intelligent design, engaging interactive digital media, beautiful print, jaw-dropping film & photography and inspirational words - we are a true cross-media integrated agency.

And here's the bottom line:

We work with clients such as Jaguar, Land Rover, Rio Tinto, Ferrari, Sir John Cass Business School and UNICEF. Some have been with us from the very start - nearly 10 years now - and we guess that if we weren't any good, they wouldn't still be working with us...

So take a look around and if you like what you see please do get in touch.

Latest news

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    Here’s the booklet we produced for the expedition to keep its participants informed of the challenges they – and their Range Rovers – were to face along the way.

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Contact Us

We've Moved!

FP Creative Ltd
200 Great Dover Street
London, SE1 4YB
+44 (0)20 7089 6930

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FP Creative is always interested in hearing from talented designers, illustrators, writers, multimedia programmers and account managers looking for freelance or permanent positions. If you'd like to help us create stunning promotional literature, websites, marketing campaigns, and corporate identities for some of the world's most famous brands, please get in touch.

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