Land Rover Luxury Meets Security
The team at FP Creative can now reveal a top-secret mission that we have been conducting. We were tasked with conceptualising and producing a very special film for Range Rover, introducing the Sentinel, a vehicle that combines luxury and security like never before.
Built by Land Rover’s Special Vehicle Operations division, the Sentinel has outstanding ballistic, fragmentation and blast resistance. This armoured version of the Range Rover Autobiography is designed for security, yet maintains the luxury and capability that are the hallmarks of every Range Rover.
Challenges were twofold. Firstly, the testing phase of the vehicle had already passed. And as we quickly found out, firing rounds at (and subsequently setting fire to) an armoured Range Rover for the purposes of a film was not on our list of options. Secondly, the show model that had been approved to feature in the film was to stay spick and span for an upcoming motor show, and that meant the possibility of driving footage being excluded.
The resultant film is a combination of stylised static shots and kinetic dynamics footage. Complemented by an accompanying infographic, it showcases the luxury and fortitude of the Range Rover Sentinel in a way that has since captured the imagination of newspapers and motoring websites worldwide, garnering hundreds of thousands of views on YouTube alone. Needless to say, we’re more than a little sentinental about it. Sorry…
Jaguar's F-PACE Lights Up Shanghai
Jaguar has just revealed the side profile of its game-changing new performance crossover: the eagerly anticipated F-PACE, in a new film conceptualised and produced by FP Creative.
We were briefed to provide a sequel to our name reveal film set in Detroit, showcase the aluminium architecture of the car and unveil its side profile, for the Chengdu Motorshow ahead of Frankfurt Motor Show, 2015. In response, we decided to show the car being built from the inside out as it traversed the streets of Shanghai, providing crucial suspense in the lead up to our hero reveal shot.
Working alongside acclaimed director Julian Gibbs, our task then centred on capturing the famously spellbinding character of Shanghai. To do this, we elected to shoot solely at night, giving the city’s neon effervescence a starring role. However, this presented a scheduling challenge. Night did not fall until 7pm, and all streetlights were switched off by 1am, allowing for just a six-hour shooting window per evening.
That was not the biggest challenge. This came in the form of shooting a car that simply was not there. Customised laser technology was attached to a tracking car rig, allowing us to accurately blend real-world footage with graphical elements in the edit. This was crucial: once we flew home there was no going back.
Working with our post-production partner Intro UK, the key was to find a balance between panache and practicality, with the vehicle’s parts having to both form a stylised action sequence and accurately reflect their true counterparts. We did this by getting a head start: creating digital representations of the car’s parts before the team had even set off for China.
The car will be treated to a world-first reveal event on 14 September celebrating the exciting future and 80th anniversary of Jaguar. Watch this space for more…
Dynamic film showcases Type R talents
The Honda Civic Type R is one of the most celebrated hot hatches ever built. Now in its third guise the all-new Type R is a genuinely useable everyday car, and yet it is also Honda’s most extreme and powerful Type R to date.
To help launch Honda’s most important new car of 2015, FP Creative was tasked with producing a short film to showcase the driving dynamics of the new car, as well as highlighting some of the innovative new features that helped the Type R to become the fastest hot hatch ever around the fearsome Nürburgring Nordschleife, lapping in just 7:50.63.
A team of three FP staff flew out to the challenging Automotodróm Slovakia Ring – the venue for Honda’s first victory in the World Touring Car Championship (WTCC) – to art direct, produce and film the new Honda Civic Type R in action. With just one shooting day available with the car, a Russian Arm was used to quickly capture the most exciting angles along with a drone for aerial footage.
Back in the pit lane, Italian racing legend and current Honda WTCC racing driver, Gabriele Tarquini, was interviewed, giving a unique first-hand insight into the performance and handling characteristics of the new Honda Civic Type R.
Stylish CGI graphics were then overlaid onto the final graded edit creating an immersive film that also revealed some of the Type R’s highlight features.
Ford GT: A racing icon returns
FP Creative has produced a film to support the global announcement of Ford’s return to racing with the new GT.
Almost 50 years ago in 1966, Ford re-wrote the rule book at Le Mans – one of the most famous and challenging car races in the world. Beating the dominant Ferrari team, Ford went on to win the great race four years in a row with the legendary GT40.
Petrol runs through the veins of many of the staff at FP Creative, so when Ford approached us to help them announce a return to racing in 2016 – 50 years on from their historic 1-2-3 win – we jumped at the chance.
Working to incredibly tight deadlines our executive creative director Andrew Thomas and the brilliant film director Julian Gibbs travelled to a secure test track in France to film the car whilst under embargo, capture pure engine sounds and even start working on cutting the footage into clips.
On the shoot we used a Sony F55 camera and a sophisticated tracking car that allowed full rotation of the camera to film the action sequences. At the same time, we continued to work closely with our CGI partners in London to generate the stunning transitional elements that have been mixed in with the live action footage.
On returning back to the UK the team headed straight to the studio for two solid days of editing, lots of coffee and very little sleep, before the final film was revealed to the world’s media and fans at 3pm on Friday 12 June – exactly 24 hours before the start of the 2015 Le Mans race.
Not even a week later the film has already received more than 700,000 views on YouTube.