Art direction for new Honda launches
FP Creative’s track record of producing high-quality, high-impact creative work for the world’s leading automotive manufacturers led to an assignment from one of Japan’s Big Three – Honda.
Honda briefed us to create a film featuring the new CR-V, to be screened at a presentation during the car’s media drive event. It had to be shot on location in Barcelona and delivered in less than a week. We organised, shot and edited a stylish yet informative film, showcasing the CR-V in its natural environment, with subtle graphics highlighting the key features of Honda’s crossover as it cruised around the sunny Catalan capital.
The client was so pleased with the result that they then commissioned us to execute photo shoots for two additional new models. Art-directing at a characterful industrial location in Barcelona and a smart studio space in Frankfurt, we produced a suite of photography for the HR-V and Jazz, which were distributed to global media at the Geneva Motor Show 2015.
We also undertook an edit job to produce a cut of the Civic Type-R screaming around the Nurburgring, setting a record time for a front-wheel drive car. The video has already had over 375,000 views on YouTube.
Honda CR-V Film
Honda Civic Type-R Film
90 second highlight film
FILM AND CGI SHOWREEL 2014
This year FP Creative has been busier than ever, and amidst all the beautiful print, slick digital and striking branding work, we’ve created lots of gorgeous film work.
Shooting as far apart as Iceland and South Africa, we’ve created top-notch, award-winning animated and live-action video communications for our clients, invariably to strict schedules and budgets, but always having fun along the way! Here, we’ve compiled some of the highlights of our recent film and CGI output, in a 90(ish) second showreel.
Scroll down to view the video.
Digital media packs (iPad app), film, animation, infographics and technical images
LAND ROVER DISCOVERY SPORT
For the launch of the first member of its all-new Discovery family – the Freelander-replacing Discovery Sport compact SUV – Land Rover wanted to not only make a splash, but also to ensure that the media and public clearly understood the new market offering. Following the highly successful suite of digital media assets we developed for the Discovery Vision Concept in April, FP Creative was briefed to produce another set of world-class assets.
Working to very tight deadlines, we created a detailed asset plan that delved into every aspect of the new vehicle. The first batch of assets, covering the tease and reveal phase, proved extremely popular: the camouflage wrap design was featured widely, while the animated teaser film has had over 800,000 views on Land Rover's YouTube channels. We supported the reveal with a digital press pack, available via the award-winning Land Rover Media Hub.
For the next phase, to communicate the car’s many unique features to the media, we created six films, incorporating both live-action location and interview footage and high-quality CGI developed through close working with our animation studio partners, as well as a set of stills and a dozen infographics. We then built all this content into a clean-sheet iPad app design, bringing every asset to life using the most appropriate interactive elements, to develop a beautiful, engaging digital media pack. All the assets were successfully deployed by Land Rover at a series of high-level presentations at the launch event held on the eve of the Paris Motor Show, and the press packs were installed on iPads set up at the venue to help the journalists learn all about the new vehicle.
DESIGN OVERVIEW FILM
DYNAMIC CAPABILITIES FILM
PACKAGING & VERSATILITY FILM
Photography, Press Pack, Films and Infographics
Jaguar XE unveiled at Earls Court
On the 8th of September, Jaguar unveiled the stunning new XE S-model in a spectacular show at Earls Court.
It was helicoptered into the capital before being whisked by speedboat along the Thames for its star-studded world premiere, attended by global celebrities such as the Kaiser Chiefs and fashion designer Stella McCartney. Singer Emeli Sandé even performed a specially written song.
FP Creative is proud to have supported the event, with a diverse range of media assets encouraging the world to #FeelXE.
We produced a suite of striking studio and location photography, four technical films with a set of corresponding infographics and the dazzling films that provided the backdrop to the stage show during the event.