Dynamic film showcases Type R talents
The Honda Civic Type R is one of the most celebrated hot hatches ever built. Now in its third guise the all-new Type R is a genuinely useable everyday car, and yet it is also Honda’s most extreme and powerful Type R to date.
To help launch Honda’s most important new car of 2015, FP Creative was tasked with producing a short film to showcase the driving dynamics of the new car, as well as highlighting some of the innovative new features that helped the Type R to become the fastest hot hatch ever around the fearsome Nürburgring Nordschleife, lapping in just 7:50.63.
A team of three FP staff flew out to the challenging Automotodróm Slovakia Ring – the venue for Honda’s first victory in the World Touring Car Championship (WTCC) – to art direct, produce and film the new Honda Civic Type R in action. With just one shooting day available with the car, a Russian Arm was used to quickly capture the most exciting angles along with a drone for aerial footage.
Back in the pit lane, Italian racing legend and current Honda WTCC racing driver, Gabriele Tarquini, was interviewed, giving a unique first-hand insight into the performance and handling characteristics of the new Honda Civic Type R.
Stylish CGI graphics were then overlaid onto the final graded edit creating an immersive film that also revealed some of the Type R’s highlight features.
Ford GT: A racing icon returns
FP Creative has produced a film to support the global announcement of Ford’s return to racing with the new GT.
Almost 50 years ago in 1966, Ford re-wrote the rule book at Le Mans – one of the most famous and challenging car races in the world. Beating the dominant Ferrari team, Ford went on to win the great race four years in a row with the legendary GT40.
Petrol runs through the veins of many of the staff at FP Creative, so when Ford approached us to help them announce a return to racing in 2016 – 50 years on from their historic 1-2-3 win – we jumped at the chance.
Working to incredibly tight deadlines our executive creative director Andrew Thomas and the brilliant film director Julian Gibbs travelled to a secure test track in France to film the car whilst under embargo, capture pure engine sounds and even start working on cutting the footage into clips.
On the shoot we used a Sony F55 camera and a sophisticated tracking car that allowed full rotation of the camera to film the action sequences. At the same time, we continued to work closely with our CGI partners in London to generate the stunning transitional elements that have been mixed in with the live action footage.
On returning back to the UK the team headed straight to the studio for two solid days of editing, lots of coffee and very little sleep, before the final film was revealed to the world’s media and fans at 3pm on Friday 12 June – exactly 24 hours before the start of the 2015 Le Mans race.
Not even a week later the film has already received more than 700,000 views on YouTube.
Books, Posters and Pop-Out Models
Celebrating the Legend
As production of the Land Rover Defender draws to a close at the end of 2015, FP Creative is marking the occasion the way we know best – by creating beautiful and informative stories that communicate the rich history, myriad achievements and monumental legacy of the one of the world’s best-loved off-road vehicles. ‘Celebrating the Legend: the story behind the original Land Rover’, a multi-component printed media pack, is the latest example.
The book Celebrating the Legend is a potted history of the Defender, with everything from the vehicle’s evolution and grueling expeditions to the movers and shakers of this world who have fallen in love with them. The second book in the pack is themed around Red Wharf Bay, detailing the story behind the original design drawn by Maurice Wilks in the sand of the titular Anglesey beach in 1947, and the subsequent recent re-sketching using six Defenders to create a sand drawing over a kilometre long. Enough, you say? Not quite. The Celebration packs also contained a foldout A1-size Red Wharf Bay poster, with a comprehensive map of the Defender’s global expeditions on the reverse. Plus, one of six miniature pop-out self-assembly card models of classic Defenders. And technical information cards for the three special-edition 2015 Defenders – the Adventure, Heritage and Autobiography.
Generating over 60 pages of compelling content across two books, along with all the other meticulously researched and intricately designed visual assets, was a challenging enough assignment without the four-week turnaround from briefing to delivery. But the result – both the client’s extremely positive feedback and the pack’s popularity at the Geneva Motor Show 2015 – was well worth all the late evenings.
The Defender celebrations will continue to the end of this year, and a second edition of the book will be packed with even more stories as they unfold.
Press Pack, Photography and Films
When the all-new Jaguar XF saloon made its global motor show debut in New York, FP Creative was there to see its assets in their proper context, as a proud part of the prestigious technical briefing and reveal.
Another of Jaguar’s flagship models to center around the company’s lightweight aluminium-intensive architecture, the all-new XF will bring an unrivalled blend of design, luxury, technology, dynamic capability and efficiency to the business car segment. In the run up to the reveal, the challenge for FP Creative was to ensure that our assets mirrored this.
We created a printed press pack with an integrated USB, featuring a suite of beautiful images from locations as far away as Dubai. This was complemented by an accessories pack that showcased the car’s versatility and practical prowess. To highlight its technical capabilities we produced three technical infographics, along with four CGI films highlighting dynamics. Finally, we produced a b-roll film (which has since garnered over 68,000 views on YouTube within 4 weeks of upload).
It was a memorable and defining experience for our team to witness such a warm reception to our work on the Jaguar XF, presented on such a large canvass, in the city that never sleeps.