Featuring ultra-luxurious materials and exclusive styling details, the Range Rover Evoque Special Edition with Victoria Beckham was a haute-couture car for a very fashion literate audience. To ensure that its appeal was communicated to both mainstream automotive media and specialised fashion press, FP Creative proposed separate printed press packs.

The first, a large format pack, focused on a studio shoot with Victoria Beckham by fashion photographer Nick Knight and an FP Creative commissioned location shoot in LA. Content was limited to interviews with Beckham and Land Rover Design Director Gerry McGovern, allowing them to explain their car in their own words. This was distributed to VIP guests at a exclusive evening launch event with an additional 200, signed by Beckham and McGovern, reserved for the lucky owners of the car.

A second press pack was distributed at the Beijing Auto Show, featuring further imagery and content aimed at its automotive audience. Additional assets from FP Creative included a launch video and suite of press photography.

City University London has stated its ambitions to be within the top two per cent of global universities within five years. A worthwhile target and one that requires carefully coordinated communication in order to achieve it.

FP Creative was awarded a four-year contract with a broad remit covering all forms of on and offline communications platforms.

We were selected for our wide ranging expertise in creating intelligible, thought-provoking design, print, online assets, PR strategy and all forms of marketing collateral.

The first result of the collaboration between City University London and FP Creative was a comprehensive redesign of the alumni magazine. FP Creative put together an entirely new offering, radically different from the publication that preceded it and which has won praise from University staff, alumni and friends of City.

Jaguar chose 2012 as the occasion to return to the racetracks with its unparalleled selection of historic racing cars. The new racing team required an identity and a suite of assets that highlighted the company’s incredible competition history which encompasses numerous Le Mans wins and innovations that changed the world.

FP Creative designed a logo for the team which will do duty everywhere from the side of a transporter to the pocket of a polo shirt. The company then created a suite of assets detailing the cars and the painstaking preparations that go into getting them to the track.

These were presented in a printed press pack complemented by a video shot at the premises of JD Classics, the company tasked with preparing the cars.

Formed from the merger of two industry leading companies, Fuzzwire tasked FP Creative with creating a an entirely new identity and branding for the new venture.

The remit covered everything from stationery and logo designs, photography and copy creation, a website and even a short film presenting the new identity to its clients.

The latter was incorporated into a bespoke piece of technology commissioned by FP Creative the AV+ Pack. This printed pack incorporates a small display screen and speakers, allowing it to play audio and video to complement the printed information.

This gave FP Creative the perfect opportunity to showcase the company’s talented management, designers and engineers as they created breathtaking installations in shopping centres throughout the UK.