Things we're proud of...

JAGUAR XE

Photography, Press Pack, Films and Infographics

Jaguar XE unveiled at Earls Court

On the 8th of September, Jaguar unveiled the stunning new XE S-model in a spectacular show at Earls Court.

It was helicoptered into the capital before being whisked by speedboat along the Thames for its star-studded world premiere, attended by global celebrities such as the Kaiser Chiefs and fashion designer Stella McCartney. Singer Emeli Sandé even performed a specially written song.

FP Creative is proud to have supported the event, with a diverse range of media assets encouraging the world to #FeelXE.

We produced a suite of striking studio and location photography, four technical films with a set of corresponding infographics and the dazzling films that provided the backdrop to the stage show during the event.

IMAGES

RIDE AND HANDLING

ADVANCED ALUMINIUM CONSTRUCTION

IN-CAR TECHNOLOGY

INFOGRAPHICS

  • Jaguar XE Ride and Handling

  • Jaguar XE Advanced Aluminium Construction

  • Jaguar XE In-Car Tecnology

Invictus: a film that stands tall

Invictus: a film that stands tall

FP Creative has produced a film to support Jaguar Land Rover’s association with the Invictus Games, the international sporting event for injured war veterans.

With William Ernest Henley’s Victorian poem Invictus (after which the Games are named) underpinning the narrative through the voices of the participants, the film is an exploration of human triumph – championing the indomitable spirit of those who have made tremendous personal sacrifices.

Working with a director specialising in personal stories and a speech coach, we helped participants suffering from Post-Traumatic Stress Disorder to overcome a host of operational challenges – not least the noise pollution from machinery at the Keith Gott Land Rover Workshop, Heathrow-bound planes over Capstar Chauffer’s HQ and thunderstorms at Mandeville Stoke Stadium – and to feel focused and at ease in order to best express themselves.

The result is a stirring film about courage, sacrifice and victory – a piece of work as inspirational as the people featured in it. Following its screening at an inaugural event to welcome major stakeholders from participating countries, JLR’s CEO Ralf Speth described it as ‘stupendous’.
View the film here.

FILM

IMAGES

  • Behind the scenes: Tony Harris, former Fusilier and co-founder of Race 2 Recovery

  • Behind the scenes: Tony Harris, former Fusilier and co-founder of Race 2 Recovery

  • Behind the scenes: Charlie Bowmont and Henry Newton of premium chaffeur company Capstar, which employs former servicemen to drive its fleet of Jaguar XJs

  • Behind the scenes: Filming in progress with a Race2Recovery vehicle

JAGUAR F-TYPE PROJECT 7

Film, Press Pack, Photography

JAGUAR F-TYPE PROJECT 7

JAGUAR F-TYPE PROJECT 7

Last summer, FP Creative produced a suite of assets to support the unveiling of Jaguar’s bold D-Type inspired concept sports car, the Project 7. The beautiful retro-themed imagery, film and newspaper generated so much public interest that, this year, Jaguar decided the concept would become reality, to be produced in an exclusive run of up to 250 units.

FP Creative was again tasked with ensuring the F-TYPE Project 7 lived up to its billing, for its unveiling at the 2014 Goodwood Festival of Speed.

The decision was taken to shoot the film at night in order to best bring out the technical aspects of the car’s design, as well as to impart a moody, menacing tone apt for the most powerful production Jaguar ever made. The shoot at Rockingham Motor Speedway involved intricate lighting and a tough schedule, but even the combination of open-top car and rainy evening failed to dampen spirits, resulting in a spectacular, frankly goosebump-inducing film.

Evocative stills were also shot, both at night and in daylight, bringing out the swooping lines and British Racing Green paintwork of the F-TYPE Project 7.

This year’s newspaper moved the game on from the heritage theme of the 2013 product, designed with a contemporary, technical feel. The 12-page, oversize-A3 newspaper – 10,000 copies of which were printed for distribution at Goodwood – featured interviews with Jaguar’s Director of Design Ian Callum and its Chief Engineer Vehicle Integrity Mike Cross, besides original design sketches and technical renders, full tech specs, and a beautiful pull-out poster.

Within a week, the film had been viewed over 27,000 times on YouTube and had over 10,000 likes on Facebook. A week on, the car’s UK production allocation has sold out.

Now that’s what we call a successful project.

FILM

IMAGES

  • Jaguar F-TYPE Project 7 studio shoot

  • Jaguar F-TYPE Project 7 studio shoot

  • Jaguar F-TYPE Project 7 film shoot at Rockingham Speedway

  • Jaguar F-TYPE Project 7 film shoot at Rockingham Speedway

  • Jaguar F-TYPE Project 7 with Jaguar D-Type racer at Rockingham Speedway

LAND ROVER DISCOVERY VISION CONCEPT

Digital media pack (iPad app), film, animation, infographics

LAND ROVER DISCOVERY VISION CONCEPT

Land Rover intended to launch an all-new concept car to represent their vision of the future of the iconic Discovery SUV. FP Creative was briefed to create a range of world-class digital assets that would enable the media and audiences across the globe to fully understand Land Rover’s most significant concept car of the decade. The only catch was, the vehicle wouldn’t be ready until just days before its reveal ahead of the New York Motor Show.
We developed a plan to recreate the car entirely through high-quality digital animation, and develop the full range of assets – an iPad app media pack, multiple films, imagery and infographics – around this. Alongside directing the work of our animation studio partners, we interviewed Land Rover’s designers to produce the definitive account of the Discovery Vision Concept, scripted and produced ten films – which showcased the car’s design, versatility features and futuristic technologies – and designed a set of matching infographics for print and online usage. We then brought all this together, into a slick, content-rich, multi-language media pack for iPad, developed for the dedicated Land Rover Media Hub we had built just weeks earlier – all while working with multiple internal stakeholders to tight schedules, and coordinating with partner agencies who would use these assets for the car’s launch and supporting activities.
The Discovery Vision Concept’s launch was one of the most successful in Land Rover’s history. The assets produced by FP Creative were the centrepiece of extensive, sustained coverage of the car by the world’s most prestigious specialist and mainstream media channels, reaching 17 million people via social media, and racking up nearly two million views on YouTube within a fortnight.

Gallery

  • Demonstrating the remote control drive capability of the Discovery Vision Concept

  • Design Studio Director, David Saddington, talks us through the interior of Discovery Vision Concept

  • Cutting-edge all-terrain technologies explained in the app

  • The transparent bonnet feature proved a huge hit with media and public alike

  • The Discovery Vision Concept was covered by numerous publications

INFOGRAPHICS

  • Transparent bonnet infographic

  • Laser terrain scanning infographic

  • Reconfigurable seating infographic

  • Social seating infographic

  • Laser headlamps infographic

  • Laser referencing infographic

The Making of Discovery Vision Concept Film

A New Beginning Film

Capability Technologies Film

Exterior Design Film

All projects...

But that's not all

See more of our work on our Behance Project page or watch some of our videos

  • Rio Tinto
  • Jaguar
  • Land Rover
  • Santander
  • Porsche
  • City University London
  • Cass Business School, City University London
  • Fuzzwire
  • University of East Anglia
  • Mikimoto
  • Tesla
  • Forensic Science Service
  • UNICEF
  • Dogs Trust
  • Audi
  • Ferrari

About us

We’re a design, marketing and communications agency with big ideas and even bigger results.

We provide strategic and creative thinking that helps our clients build better brands, launch new products and communicate to their stakeholders with innovative campaigns that deliver.

Our work creates global impact for our clients, who include major multinationals and Fortune 500 companies across a variety of key industry sectors.

Get in touch to find out how we can make your communications come to life.

Latest news

  1. Jaguar Light weight E-Type

    Jaguar and Bremont: time immemorial

    FP Creative’s latest project is a film about time travel. Sorry, no hoverboards or robot...

    Jaguar and Bremont: time immemorial

    FP Creative’s latest project is a film about time travel. Sorry, no hoverboards or robot assassins in this one: this film is about a very special collaboration between Jaguar and watchmaker Bremont.

    Jaguar has previously worked with Bremont, for instance on the clock design of the C-X75 concept supercar. But to commemorate Jaguar Heritage’s recent decision to build the historic six ‘missing’ 1963 Lightweight E-type race cars – to the exact specifications as the first 12 units of the intended run of 18 – Jaguar’s Director of Design Ian Callum wanted to go a step further.

    Jaguar worked closely with Bremont to create a suitably exclusive wristwatch to match this stunning car: only six watches will ever be made, one for each of the owners of the £1-million vehicles, and each based on the specifications of their owner’s cars.

    We interviewed Bremont co-founder Giles English at a fascinating session where we observed the craft of watchmaking at their Henley-on-Thames workshop. Then, as Ian sketched the watch design from scratch for our cameras at Whitley, we spoke to him about the importance of upholding Jaguar’s design principles and about incorporating design cues from the Lightweight E-type into the wristwatch.

    The resulting film is a unique insight into the special relationship between the renowned British luxury brands, capturing the creation process of two exquisitely beautiful products, which were unveiled at the Pebble Beach Concours d’Elegance last week.

    Click here to view the film – we think it’s a rather good watch.

    Read more

  2. Invictus Warriors Make Team Great...

    FP Creative recently published a case study for our...

    Invictus Warriors Make Team Great Britain

    FP Creative recently published a case study for our film celebrating Jaguar Land Rover’s association with the inaugural Invictus Games – the international, multi-sport event for wounded soldiers.

    Three of the four participants in the film, Jon Flint, Tony Harris and David ‘H’ Hubber, tried out for the games and all of them have officially been selected to represent Team Great Britain at the event.

    The team was revealed by none other than Prince Harry at a launch event in London, with ITV, Hello Magazine, The Guardian and Daily Mail all in attendance to scoop the story.

    We would like to take this opportunity to congratulate Jon, Tony and David and wish them the very best for the games, which are being held from the 10-14 September 2014.

    You can view the film here.

    Read more

  3. Helping JLR add sparkle to its crystal...

    Jaguar Land Rover has no shortage of exciting projects up its sleeve, including plenty of...

    Helping JLR add sparkle to its crystal ball

    Jaguar Land Rover has no shortage of exciting projects up its sleeve, including plenty of cutting-edge research in the fields of future in-car technology.

    For a technology seminar which would showcase some of these pipeline initiatives to major media, JLR needed a film to bring to life one of their headline projects: the ‘self-learning intelligent vehicle’.

    FP Creative was enlisted to provide editorial, design and creative consultancy, which began with interviewing JLR’s team of research engineers in order to understand the various technologies involved. We then designed a set of look-and-feel graphics to be converted into animation that would help tell the story succinctly and elegantly. Regularly collaborating with JLR’s PR and Research teams and the production house, Leicester-based Bulb Studios, we refined the narrative and visuals until we arrived at a version that everyone was pleased with.

    The resultant film made a big impact at the technology seminar hosted by Dr Wolfgang Epple, Jaguar Land Rover’s Director of Research and Technology, as well as with major UK and global media, earning coverage in the likes of Auto Express, The Telegraph, Daily Mail, Yahoo News and Tech Radar.

    Click here to view the Self-Learning Vehicle film on YouTube.

    Read more

  4. Wright place, right time

    FP Creative has produced a report for a high-profile review of the UK manufacturing sector,...

    Wright place, right time

    FP Creative has produced a report for a high-profile review of the UK manufacturing sector, commissioned by the Labour party.

    The independent report by Mike Wright, executive director of Jaguar Land Rover, sets out the challenges faced by the UK’s advanced manufacturing industry and supply chain, along with recommendations for reform.

    FP Creative’s multi-disciplinary team not only designed the informative 52-page Wright Report, including a host of graphical data, but also built a fully-responsive website to host the downloadable version in both print and digital resolution formats.

    Cross-departmental collaboration was the key to the project’s success, with the Content, Design and Digital teams working together to get the job done in just four days.

    Read the Wright Report here

    Read more

More news...

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