Films, Photorealistic Images
FP Creative Helps RADO Achieve Results With Luxurious Suite of Films
Given FP Creative’s extensive track record in the luxury market, RADO was always going to be a perfect fit for us.
The Swiss watch manufacturer asked us to create three individual animations that would also work together to bolster customer engagement, when displayed in RADO’s flagship stores across the globe.
We responded by creating world-class, CGI photorealistic images, mixing them with raw materials and dazzling watch imagery. The result was a set of beautifully contrasted short films, which brought these luxurious products to life. As planned, the punchy 15-second films were then revealed in RADO’s boutique stores worldwide.
The results are concrete. Not only was there a 13% increase in watch sales immediately following the launch of the films, but brand awareness was measured at an increase of 36% in reach and impressions as well. These results led to a 27% increase in overall engagement and a 19% increase in website visits.
With such an impressive performance post-delivery, it’s safe to say that the effectiveness of the films not only met but also surpassed the expectations of the original brief.
Rado True Diamonds
Rado Dual Time
Longines – Project Case Study
Longines is a Swiss watch company steeped in history. It is most famous for its ‘Aviator’ watches, and for providing timekeeping for the first modern Olympics in 1896.
This prestigious brand has a wealth of long-term ambassadors, and FP Creative was commissioned to produce a suite of films combining on-location interviews with footage from the sponsored events.
Our first task was to create the ‘pilot’ film, introducing key styles that could be carried through to every single piece of ambassador content.
To do this, we adopted a ‘day in the life’ approach, and the first film featured the elegant Lithuanian-born actress, Ingeborga Dapkūnaitė: a star who has been a Longines brand ambassador for over 10 years.
Using a relaxed interview shot in black-and-white as the heart of the film, FP Creative carefully captured a light and spontaneous conversation, gently guiding Ingeborga towards key talking points. Interspersed with the interview was contrasting colour footage of Ingeborga at the event: glimpses of her being interviewed, photographed, enjoying the races and mingling with other guests.
A small team flew out to Switzerland to ensure that every magical detail was captured. For the filming, FP Creative worked with acclaimed director Jamie Crawford, and the end result is an engaging, beautifully filmed piece of content.
Since the pilot, we have continued the series using the same creative approach, working with world-renowned tennis star Steffi Graf and beautiful actress Aishwarya Rai Bachchan. Next, we’re going to Hollywood. Watch this space.
Thomson – Project Case Study
The National Cruise Week (7th-14th of September) is a highly important event in every holiday company’s calendar. For Thomson especially, it raises awareness and kick-starts sales for the company’s cruise holidays.
Thomson approached FP Creative with a clear brief: to take a fresh look at its film content, focusing more on the family excursions and adventures that a cruise can offer at each destination, beyond the seafaring experience itself.
We created a short film that (quite literally) adopts the viewpoint of a young boy on holiday with his family in Majorca. Creative editing set to a playful voiceover guide the viewer through the beautiful scenery as we share in his experiences.
The FP Creative crew handpicked actors to travel out with them to the shoot location, armed with a carefully crafted script and storyboard. There, we worked tirelessly to bring our vision to life, shooting at popular locations around the island.
Back at FP Creative’s in-house editing suite, the footage was slimmed down into four versions: a full-length, 2-minute YouTube film - and three teaser films for social media channels, including Facebook and Instagram.
As well as proving extremely popular within the travel industry, the film has led to a further brief from Thomson to create other assets. Watch this space…
Land Rover Luxury Meets Security
The team at FP Creative can now reveal a top-secret mission that we have been conducting. We were tasked with conceptualising and producing a very special film for Range Rover, introducing the Sentinel, a vehicle that combines luxury and security like never before.
Built by Land Rover’s Special Vehicle Operations division, the Sentinel has outstanding ballistic, fragmentation and blast resistance. This armoured version of the Range Rover Autobiography is designed for security, yet maintains the luxury and capability that are the hallmarks of every Range Rover.
Challenges were twofold. Firstly, the testing phase of the vehicle had already passed. And as we quickly found out, firing rounds at (and subsequently setting fire to) an armoured Range Rover for the purposes of a film was not on our list of options. Secondly, the show model that had been approved to feature in the film was to stay spick and span for an upcoming motor show, and that meant the possibility of driving footage being excluded.
The resultant film is a combination of stylised static shots and kinetic dynamics footage. Complemented by an accompanying infographic, it showcases the luxury and fortitude of the Range Rover Sentinel in a way that has since captured the imagination of newspapers and motoring websites worldwide, garnering hundreds of thousands of views on YouTube alone. Needless to say, we’re more than a little sentinental about it. Sorry…