Things we're proud of...

HONDA

Film, Photography

Art direction for new Honda launches

FP Creative’s track record of producing high-quality, high-impact creative work for the world’s leading automotive manufacturers led to an assignment from one of Japan’s Big Three – Honda.

Honda briefed us to create a film featuring the new CR-V, to be screened at a presentation during the car’s media drive event. It had to be shot on location in Barcelona and delivered in less than a week. We organised, shot and edited a stylish yet informative film, showcasing the CR-V in its natural environment, with subtle graphics highlighting the key features of Honda’s crossover as it cruised around the sunny Catalan capital.

The client was so pleased with the result that they then commissioned us to execute photo shoots for two additional new models. Art-directing at a characterful industrial location in Barcelona and a smart studio space in Frankfurt, we produced a suite of photography for the HR-V and Jazz, which were distributed to global media at the Geneva Motor Show 2015.

We also undertook an edit job to produce a cut of the Civic Type-R screaming around the Nurburgring, setting a record time for a front-wheel drive car. The video has already had over 375,000 views on YouTube.

Honda CR-V Film

Honda Civic Type-R Film

FILM AND CGI SHOWREEL 2014

90 second highlight film

FILM AND CGI SHOWREEL 2014

This year FP Creative has been busier than ever, and amidst all the beautiful print, slick digital and striking branding work, we’ve created lots of gorgeous film work.

Shooting as far apart as Iceland and South Africa, we’ve created top-notch, award-winning animated and live-action video communications for our clients, invariably to strict schedules and budgets, but always having fun along the way! Here, we’ve compiled some of the highlights of our recent film and CGI output, in a 90(ish) second showreel.

Scroll down to view the video.

Film

LAND ROVER DISCOVERY SPORT

Digital media packs (iPad app), film, animation, infographics and technical images

LAND ROVER DISCOVERY SPORT

For the launch of the first member of its all-new Discovery family – the Freelander-replacing Discovery Sport compact SUV – Land Rover wanted to not only make a splash, but also to ensure that the media and public clearly understood the new market offering. Following the highly successful suite of digital media assets we developed for the Discovery Vision Concept in April, FP Creative was briefed to produce another set of world-class assets.

Working to very tight deadlines, we created a detailed asset plan that delved into every aspect of the new vehicle. The first batch of assets, covering the tease and reveal phase, proved extremely popular: the camouflage wrap design was featured widely, while the animated teaser film has had over 800,000 views on Land Rover's YouTube channels. We supported the reveal with a digital press pack, available via the award-winning Land Rover Media Hub.

For the next phase, to communicate the car’s many unique features to the media, we created six films, incorporating both live-action location and interview footage and high-quality CGI developed through close working with our animation studio partners, as well as a set of stills and a dozen infographics. We then built all this content into a clean-sheet iPad app design, bringing every asset to life using the most appropriate interactive elements, to develop a beautiful, engaging digital media pack. All the assets were successfully deployed by Land Rover at a series of high-level presentations at the launch event held on the eve of the Paris Motor Show, and the press packs were installed on iPads set up at the venue to help the journalists learn all about the new vehicle.

GALLERY

  • The app aims to present a wealth of information in an engaging way.

  • Interactive image galleries enable clean design without compromising content.

  • Hotspots can be tapped to reveal information about key features.

  • Interactivity enables the reader to zoom in on highlighted features.

  • Embedded video brings every topic to life.

  • Bespoke technical imagery enhances the reader’s understanding of the vehicle.

  • A full suite of media assets is available to download in a Resource Pack.

INFOGRAPHICS

TEASER FILM

DESIGN OVERVIEW FILM

DYNAMIC CAPABILITIES FILM

PACKAGING & VERSATILITY FILM

JAGUAR XE

Photography, Press Pack, Films and Infographics

Jaguar XE unveiled at Earls Court

On the 8th of September, Jaguar unveiled the stunning new XE S-model in a spectacular show at Earls Court.

It was helicoptered into the capital before being whisked by speedboat along the Thames for its star-studded world premiere, attended by global celebrities such as the Kaiser Chiefs and fashion designer Stella McCartney. Singer Emeli Sandé even performed a specially written song.

FP Creative is proud to have supported the event, with a diverse range of media assets encouraging the world to #FeelXE.

We produced a suite of striking studio and location photography, four technical films with a set of corresponding infographics and the dazzling films that provided the backdrop to the stage show during the event.

IMAGES

RIDE AND HANDLING

ADVANCED ALUMINIUM CONSTRUCTION

IN-CAR TECHNOLOGY

INFOGRAPHICS

  • Jaguar XE Ride and Handling

  • Jaguar XE Advanced Aluminium Construction

  • Jaguar XE In-Car Tecnology

All projects...

But that's not all

See more of our work on our Behance Project page or watch some of our videos

  • Rio Tinto
  • Jaguar
  • Land Rover
  • Santander
  • Porsche
  • City University London
  • Cass Business School, City University London
  • Fuzzwire
  • University of East Anglia
  • Mikimoto
  • Tesla
  • Honda
  • UNICEF
  • Dogs Trust
  • Audi
  • Ferrari

About us

We are FP Creative. We create cultural, commercial and creative capital to the world's most ambitious brands. We do this by 'storymaking'. This means we find and bring to life the unique stories around your brand, your products and your culture to help you influence the people that matter to you most.

We understand that modern marketeers need to do more than ever, often for less than ever. That's why we have filled our agency with proactive, agile, hybrid thinkers; who are expert in many disciplines not just one.

We know every brand is radically different and we take time and effort to understand what really makes it, it.

We are as strategic as we are creative and as practical as we are innovative.

We work with people we like and who like us.
Life's too short for it to be any other way.

We hope to hear from you soon.

We are FP CREATIVE.

Latest news

  1. World Cup Defender Revealed

    FP Creative was recently given the honour of photographing the Rugby World Cup 2015 Land Rover...

    World Cup Defender Revealed

    FP Creative was recently given the honour of photographing the Rugby World Cup 2015 Land Rover Defender, which will transport the Webb Ellis Cup on a 100-day tour around the UK and Ireland.

    The unique Rugby World Cup 2015 Defender was revealed in spectacular fashion at Tower Bridge in London where, after floating 25 miles up the River Thames, it emerged from a giant 8.2-metre rugby ball, driven by 2003 World Cup winner Lewis Moody.

    Developed by Jaguar Land Rover Special Vehicle Operations, the modified Defender 110 Station Wagon features a specially constructed trophy cabinet, which incorporates state-of-the-art technology to guarantee that the Rugby World Cup Trophy is always visible to fans.

    To ensure that the Webb Ellis Cup is always safe and looks its absolute best, FP Creative also developed a bespoke one-of-a-kind app for the World Cup Defender that controls the locking mechanism, lighting sequences and videos on the 40-inch Toshiba TD-E display.

    Read more

  2. FP Creative Signs Up To Trailwalker...

    FP Creative has recently signed itself up to a grueling test of physical stamina and mental...

    FP Creative Signs Up To Trailwalker Challenge, 2015

    FP Creative has recently signed itself up to a grueling test of physical stamina and mental endurance in the Oxfam Trailwalker Challenge, 2015.

    Twelve of our bravest (craziest?) colleagues will be walking a whopping 100km of South Downs terrain, within thirty-hours across the 25th and the 26th of July.

    Coming along to assist (and possibly jeer) is a support team of five more FP colleagues. Their role will be to bring nourishment, hydration and no small amount of pep, to be spread across the nine checkpoints.

    ‘Why oh why?’ we hear you cry. Well, the aim is to raise money that will help Oxfam and the Gurkha Welfare Trust change lives. We would like to raise £4,500 for the charities before the event, so if you’re feeling generous then please take some time to donate at the following link. https://www.justgiving.com/fpcreative

    We plan to document the whole experience (training sessions included), so watch this space. FP Creative is going for a walk – it may be some time!

    Read more

  3. 45 years of Range Rover

    To celebrate the 45th year since the launch of the original Range Rover, Land Rover briefed us...

    45 years of Range Rover

    To celebrate the 45th year since the launch of the original Range Rover, Land Rover briefed us to create an infographic about this game-changing luxury SUV, for distribution to the media at the New York Motor Show. To pore over our eye-catching, fact-packed summation of the colourful history of this pioneering vehicle, download the hi-res version (within the 2016 Range Rover SVAutobiography media pack) here.

    Read more

  4. Evoque: building on success

    Land Rover’s 2016 model year updates to their hugely popular Range Rover Evoque make it one of...

    Evoque: building on success

    Land Rover’s 2016 model year updates to their hugely popular Range Rover Evoque make it one of the brand’s cleanest, most fuel-efficient vehicles. To communicate the updates to an audience of journalists at the Geneva Motor Show 2015, Land Rover commissioned FP Creative to produce a film.

    Working with our animation partners Ink, we created a CGI film to convey the new Evoque’s key economy-related features, all with a slick, sophisticated feel befitting this distinctive premium SUV. Click here to view the film on our Vimeo channel.

    We also conceived and created an illustrated infographic to celebrate the phenomenal success of the Evoque, which, much like the new car itself, went down a storm.

    Read more

More news...

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FP Creative is always interested in hearing from talented designers, illustrators, writers, multimedia programmers and account managers looking for freelance or permanent positions. If you'd like to help us create stunning promotional literature, websites, marketing campaigns, and corporate identities for some of the world's most famous brands, please get in touch.

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