Things we're proud of...

FILM AND CGI SHOWREEL 2014

90 second highlight film

FILM AND CGI SHOWREEL 2014

This year FP Creative has been busier than ever, and amidst all the beautiful print, slick digital and striking branding work, we’ve created lots of gorgeous film work.

Shooting as far apart as Iceland and South Africa, we’ve created top-notch, award-winning animated and live-action video communications for our clients, invariably to strict schedules and budgets, but always having fun along the way! Here, we’ve compiled some of the highlights of our recent film and CGI output, in a 90(ish) second showreel.

Scroll down to view the video.

Film

LAND ROVER DISCOVERY SPORT

Digital media packs (iPad app), film, animation, infographics and technical images

LAND ROVER DISCOVERY SPORT

For the launch of the first member of its all-new Discovery family – the Freelander-replacing Discovery Sport compact SUV – Land Rover wanted to not only make a splash, but also to ensure that the media and public clearly understood the new market offering. Following the highly successful suite of digital media assets we developed for the Discovery Vision Concept in April, FP Creative was briefed to produce another set of world-class assets.

Working to very tight deadlines, we created a detailed asset plan that delved into every aspect of the new vehicle. The first batch of assets, covering the tease and reveal phase, proved extremely popular: the camouflage wrap design was featured widely, while the animated teaser film has had over 800,000 views on Land Rover's YouTube channels. We supported the reveal with a digital press pack, available via the award-winning Land Rover Media Hub.

For the next phase, to communicate the car’s many unique features to the media, we created six films, incorporating both live-action location and interview footage and high-quality CGI developed through close working with our animation studio partners, as well as a set of stills and a dozen infographics. We then built all this content into a clean-sheet iPad app design, bringing every asset to life using the most appropriate interactive elements, to develop a beautiful, engaging digital media pack. All the assets were successfully deployed by Land Rover at a series of high-level presentations at the launch event held on the eve of the Paris Motor Show, and the press packs were installed on iPads set up at the venue to help the journalists learn all about the new vehicle.

GALLERY

  • The app aims to present a wealth of information in an engaging way.

  • Interactive image galleries enable clean design without compromising content.

  • Hotspots can be tapped to reveal information about key features.

  • Interactivity enables the reader to zoom in on highlighted features.

  • Embedded video brings every topic to life.

  • Bespoke technical imagery enhances the reader’s understanding of the vehicle.

  • A full suite of media assets is available to download in a Resource Pack.

INFOGRAPHICS

TEASER FILM

DESIGN OVERVIEW FILM

DYNAMIC CAPABILITIES FILM

PACKAGING & VERSATILITY FILM

JAGUAR XE

Photography, Press Pack, Films and Infographics

Jaguar XE unveiled at Earls Court

On the 8th of September, Jaguar unveiled the stunning new XE S-model in a spectacular show at Earls Court.

It was helicoptered into the capital before being whisked by speedboat along the Thames for its star-studded world premiere, attended by global celebrities such as the Kaiser Chiefs and fashion designer Stella McCartney. Singer Emeli Sandé even performed a specially written song.

FP Creative is proud to have supported the event, with a diverse range of media assets encouraging the world to #FeelXE.

We produced a suite of striking studio and location photography, four technical films with a set of corresponding infographics and the dazzling films that provided the backdrop to the stage show during the event.

IMAGES

RIDE AND HANDLING

ADVANCED ALUMINIUM CONSTRUCTION

IN-CAR TECHNOLOGY

INFOGRAPHICS

  • Jaguar XE Ride and Handling

  • Jaguar XE Advanced Aluminium Construction

  • Jaguar XE In-Car Tecnology

Invictus: a film that stands tall

Invictus: a film that stands tall

FP Creative has produced a film to support Jaguar Land Rover’s association with the Invictus Games, the international sporting event for injured war veterans.

With William Ernest Henley’s Victorian poem Invictus (after which the Games are named) underpinning the narrative through the voices of the participants, the film is an exploration of human triumph – championing the indomitable spirit of those who have made tremendous personal sacrifices.

Working with a director specialising in personal stories and a speech coach, we helped participants suffering from Post-Traumatic Stress Disorder to overcome a host of operational challenges – not least the noise pollution from machinery at the Keith Gott Land Rover Workshop, Heathrow-bound planes over Capstar Chauffer’s HQ and thunderstorms at Mandeville Stoke Stadium – and to feel focused and at ease in order to best express themselves.

The result is a stirring film about courage, sacrifice and victory – a piece of work as inspirational as the people featured in it. Following its screening at an inaugural event to welcome major stakeholders from participating countries, JLR’s CEO Ralf Speth described it as ‘stupendous’.
View the film here.

FILM

IMAGES

  • Behind the scenes: Tony Harris, former Fusilier and co-founder of Race 2 Recovery

  • Behind the scenes: Tony Harris, former Fusilier and co-founder of Race 2 Recovery

  • Behind the scenes: Charlie Bowmont and Henry Newton of premium chaffeur company Capstar, which employs former servicemen to drive its fleet of Jaguar XJs

  • Behind the scenes: Filming in progress with a Race2Recovery vehicle

All projects...

But that's not all

See more of our work on our Behance Project page or watch some of our videos

  • Rio Tinto
  • Jaguar
  • Land Rover
  • Santander
  • Porsche
  • City University London
  • Cass Business School, City University London
  • Fuzzwire
  • University of East Anglia
  • Mikimoto
  • Tesla
  • Forensic Science Service
  • UNICEF
  • Dogs Trust
  • Audi
  • Ferrari

About us

We’re a design, marketing and communications agency with big ideas and even bigger results.

We provide strategic and creative thinking that helps our clients build better brands, launch new products and communicate to their stakeholders with innovative campaigns that deliver.

Our work creates global impact for our clients, who include major multinationals and Fortune 500 companies across a variety of key industry sectors.

Get in touch to find out how we can make your communications come to life.

Latest news

  1. Life’s a beach at FP Creative

    When Maurice Wilks first sketched the outline of a Land Rover in the sand of Red Wharf Bay,...

    Life’s a beach at FP Creative

    When Maurice Wilks first sketched the outline of a Land Rover in the sand of Red Wharf Bay, Anglesey, he created an icon. 67 years later, to celebrate the legendary Defender’s final year of production in 2015, Land Rover planned to re-­create the original drawing. This time however, it would be larger ­- much larger. In fact, at over 1km long and 500m wide, this was to be the UK’s largest ever sand drawing.

    FP Creative was tasked to help tell this epic story to the world. Working closely with the client and partner agencies right from the inception of the project, we developed the film narrative and storyboards, while planning a stills shoot alongside to promote three new limited­-edition Defender models. Coordinating a crew of over 30 people -­ including seven leading sand artists -­ as well as 15 ground vehicles and a helicopter over two days, we then shot a fittingly epic film.

    Watch it on YouTube and you’ll agree, it beats playing with sand castles.

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  2. Festive greetings from FP Creative!

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    Festive greetings from FP Creative!

    It’s the most wonderful time of the year, and it got us reflecting on what has been a busy and exciting 2014 for FP Creative. To share it with you, we made a little film. Combining stop-motion photography with light painting, it was a labour of love – taking each still image individually, with our light painting kit moving a mere foot between each take, resulting in over a thousand images to stitch together – but the proof is, we hope, in the plum pudding. So, top up the eggnog and take a moment to watch FP Creative’s Christmas Film 2014

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  3. Lights, camera, award!

    It’s been a busy year for FP Creative’s...

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    It’s been a busy year for FP Creative’s awards shelf. And the theme continues with a win at the inaugural London Motor Film Awards. Our film for Jaguar’s new F-TYPE All-Wheel Drive sports car won the category of Best Commercial Film. Scripted, organised, shot, edited and delivered within a week for Jaguar to announce the launch of their latest model and its participation in the Bloodhound SSC land speed record challenger’s recent communications equipment test in South Africa, the film has racked up over 80,000 views on YouTube. We’re pleased to see the judges agree with the popular verdict.

    Want to see more of FP Creative's amazing films? Take a look at our 2014 film showreel.

    Read more

  4. High-speed mission

    FP Creative’s latest assignment for Jaguar was to produce media assets to support the British...

    High-speed mission

    FP Creative’s latest assignment for Jaguar was to produce media assets to support the British car manufacturer’s announcement of a partnership with

    Bloodhound Supersonic Car. With its goal of setting a new World Land Speed Record in 2015 and eventually to hit 1,000mph, Bloodhound SSC is one of the highest-profile technology projects in the world. In the pursuit of such extreme speed, even a humble-sounding ‘communications test’ was always going to be far removed from the average sound-check…

    At the test site in South Africa, the new Jaguar F-TYPE All Wheel Drive (AWD) sports car and an L39 jet aircraft were to pass each other at a combined speed of 700mph, all to be captured in a stylish 60-second film planned and managed by FP Creative. As if not complex enough, the project was scheduled to very tight deadlines. Shot in just two sessions, the video footage and images were then edited overnight in the desert, transferred to London for final post-production in the wee hours, and released to the world within 48 hours of the cameras rolling.

    The stunning result is a testimony to FP Creative’s strengths: agility, speed, focus, dedication and quality – the same values embodied so dramatically by the Jaguar F-TYPE AWD and Bloodhound SSC.

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More news...

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